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Changes to the YouTube Partner Program

youtube-creators.googleblog.com

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Re: Changes to the YouTube Partner Program

#71

Post by Nition »

sgentle wrote: post #64

I think people are missing the forest for the trees here. Despite what the PR says, this has very little to do with the relationship between YouTube and creators, and everything to do with the relationship between YouTube and advertisers. YouTube is renting out billboards at a music festival, and the advertisers, predictably, want to know who's playing. "Well, I dunno, like, whoever shows up" has proven to be an answ…

Exactly. And although it sucks for small content creators to not get any revenue from their videos anymore, it sucks even more for Google because not only do they get no money from advertising on those videos, it costs them to host the video.

I'm sure they're hoping fervently that this plan leads to more lucrative ad deals considering how knife-edge YouTube's chance at profitability has always seemed.

Re: Changes to the YouTube Partner Program

#73

Post by paulsutter »

jeffmould wrote: post #13

As one of the people whose channel is affected by this policy change, I have to say I am not happy. There are a few issues I have with their new policy: 1) They should not have made this change retroactive to channels. If you already met the criteria you should be grandfathered into the new program. To terminate monetization entirely gives me no incentive to continue with YouTube. 2) For niche channels, like my own,…

What’s your channel? I found a Jeff Mould but it was just junk video of burning houses.

If you post a link we can see the sort of content they’re cutting out.

Re: Changes to the YouTube Partner Program

#74

Post by dingo_bat »

jeffmould wrote: post #13

As one of the people whose channel is affected by this policy change, I have to say I am not happy. There are a few issues I have with their new policy: 1) They should not have made this change retroactive to channels. If you already met the criteria you should be grandfathered into the new program. To terminate monetization entirely gives me no incentive to continue with YouTube. 2) For niche channels, like my own,…

I don't get the views/subscriber criteria at all. If the changes are to "protect the community", why worry about number of views or number of subs? And not only they made it important, they made it the first pre-requisite to even consider your channel!

Re: Changes to the YouTube Partner Program

#76

Post by LoSboccacc »

Nition wrote: post #71
sgentle wrote: post #64

I think people are missing the forest for the trees here. Despite what the PR says, this has very little to do with the relationship between YouTube and creators, and everything to do with the relationship between YouTube and advertisers. YouTube is renting out billboards at a music festival, and the advertisers, predictably, want to know who's playing. "Well, I dunno, like, whoever shows up" has proven to be an answ…

Exactly. And although it sucks for small content creators to not get any revenue from their videos anymore, it sucks even more for Google because not only do they get no money from advertising on those videos, it costs them to host the video. I'm sure they're hoping fervently that this plan leads to more lucrative ad deals considering how knife-edge YouTube's chance at profitability has always seemed.

It's still a big bet. Youtube gets views multiplication by the suggested video feature which redirect people from the random video they stumbled upon into the big ticket videos.

All the small creators also saturate the search space with all kind of topics and content, which drives people naturally via suggestions to the larger channels with fat advertisers, so the benefit is twofold.

Bet they did the math and they still come on top for now, but social are quite generational and live off the network effect, so there's that.

Re: Changes to the YouTube Partner Program

#77

Post by dingaling »

Scoundreller wrote: post #2

Great. /s I published ONE video about how to easily fix a head-scratching computer hardware problem, because there isn't any other guide on it. I get about 1000 views a month, tons of thank yous and make a few dollars. Because I won't get 4000 hours of watch time[1], and nobody will subscribe, I'll get squat. And zero motivation to publish more videos. The next time I figure out a life-trick[2], I won't bother. Who s…

> And zero motivation to publish more videos.

Why not? You're posting on HN without financial reward.

Re: Changes to the YouTube Partner Program

#78

Post by LoSboccacc »

Scoundreller wrote: post #7
dmix wrote: post #4

Earlier quoted context omitted.

What's the motivation here then? To stop paying money to one-hit wonders and funnel it only to the professional/serious content producers? I don't really understand why that'd be necessary. Youtube makes some strange choices with their monetization. I really wonder why they are so obsessed with finely controlling who can profit from producing good content on their platform. Why not let a) the users and b) the adverti…

No idea. I just met their new criteria for 10000 views before monetization, which should mean I've already been vetted? Does a company like Google really need human review on videos? With 10k views, their AI/ML should detect what's risky content or not based on what they know about users. Here's a great video that we'll see less of: https://www.youtube.com/watch?v=vDB2QVEuy60 A well-produced 36 second video on replac…

if you go to youtube for the corolla video, you see one ad, see the video and be done with it.

the average bla bla bla video instead has a much higher chance of driving multiple view per user via the suggestion mechanism, giving a multitude of views on each video and ads.

of course that strangles quality, focused content in favor of generalist episodic blogs/devs, but a single view video will earn them many times more than a video with a strong network effect trough past/previous episode suggestion, watch again, see this other blogger on the same topic etc.

Re: Changes to the YouTube Partner Program

#79

Post by nemothekid »

anonytrary wrote: post #27

A signed suicide note by YouTube. It's those peanuts that motivate actual content creators to post content and grow. This is the problem with "free and always will be", smh. You get a centralized broker. In Google's case, between sellers and viewers, who are cast as buyers. This all happens under the shadow of "video content". Google feeds off of the creativity of everyone on YouTube, its own Hollywood. Then they dec…

>This is the perfect move to put more YouTubers past the tipping point.

YouTube is dead for the ______th time. Now YouTubers will finally move to ______ with monetization strategy _______ and we will enter the golden age of online video.

I agree with the other (downvoted) poster - YouTube has no where to go. They literally have no competition, and bled billions of dollars for years to get where they are today. No one is lining up bleed money on user generated content like Google did.

If you think creators should be compensated for the work they put out anymore than YouTube is doing, then build that platform. Until then no other platform has come close to actually writing checks to actual creators - even Facebook has seemingly decided to not touch that landmine with a 50ft pole - and they were supposed to "dethrone" YouTube with their billions of minutes watched.

It's amazing people think that YouTube is screwing over creators when no other platform has even come close to what YouTube is doing at scale. Facebook/Twitter - heck even most ad networks give you zilch for putting content online.

YouTube isn't just deciding who reaps the rewards, their the only content platform sharing the rewards.

Re: Changes to the YouTube Partner Program

#80

Post by seanwasere »

What’s all this crap about ‘advertiser friendly’. YouTube ads are targeted to the cookie watching. Nearly all ads I see on YT are targeted at me, and always are irrelevant to the content of the video. I watched cranberry video clips in the past few days, and kept getting ads for software development courses.
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