Wow, fuck Google. They really should consider re-adopting "Don't be evil" for PR proposes at the very least. (This isn't too say other companies don't pull the same shit; fuck them all just as much)
There is a difference, other companies don't bother making moralistic claims about good and evil in their PR. Google did, so I think it is fair criticize it according to the standards it set itself up with.
It shouldn't really be a high bar!