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Snap sold fewer than 42K Spectacles, down 35% in Q2

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Re: Snap sold fewer than 42K Spectacles, down 35% in Q2

#71

Post by brazzledazzle »

slackoverflower wrote: post #67
vm wrote: post #37

Earlier quoted context omitted.

They're doomed by the slow UX for uploading: 1) record w/o really knowing how the content is coming out (it's like stepping back into the Kodak age after using an iPhone for 10 years), 2) open Snap app, 3) reconnect the Bluetooth for 1-2 min because the connection is crap from the glasses to my phone, 4) upload all the videos from my glasses which takes another 1-2 min, 5) select specific video snips to share, 6) sel…

I don't think your the target audience. Snapchat UX is amazing and an entire generation uses for all communication purposes. Facebook of OUR time.

The UX might be good but I've heard nothing but complaints about the app quality from teenagers and that's on iOS. They are starting to straddle snap and Instagram.

Re: Snap sold fewer than 42K Spectacles, down 35% in Q2

#72

Post by ben174 »

gre wrote: post #54
ghostly_s wrote: post #44

Earlier quoted context omitted.

What's the revenue model on these?

You can make custom filter for a location for a time and the price scales for both. You can only use the filter from that geofence. Something like $70 for a half square mile for a day on the geofence I drew in Santa Monica. It's $5 for an office building in downtown Austin for a day. Their ui is really fun!

Can you go into more detail? Or provide a link explaining this?

Re: Snap sold fewer than 42K Spectacles, down 35% in Q2

#73

Post by nrhk »

coldtea wrote: post #65
nrhk wrote: post #35

Earlier quoted context omitted.

Frictionless sharing of your life with the people who matter to you. We've continuously reduced the friction it takes to share experiences with one another, spectacles is another step in that direction.

> Frictionless sharing of your life with the people who matter to you. We have the opposite problem. How to add friction to that sharing...

I think anyone who's not growing up in the world of frictionless sharing is gonna have a problem with that.

Spectacle and Google Glass's issue of having a camera on your face won't weird in another decade. When this generation's teenagers are living out their 20s.

Older people will find hyper-reality frightening though we'll get use to it, just never participate to the degree younger generations will.

Re: Snap sold fewer than 42K Spectacles, down 35% in Q2

#74

Post by 1_2__4 »

pavlov wrote: post #6

Based on my brief exposure, Spectacles is a very polished product. Everything about it had an aura of breezy, forward-moving fun that is usually absent from tech: the purchase experience at a super-cute vending machine that displays a rendering of the glasses on your face; the yellow carrying case that doubles as extra battery for the glasses; the effortless installation experience; even the round video that invites…

> Everything about it had an aura of breezy, forward-moving fun that is usually absent from tech

Good lord please stop. Save that for marketing discussion places. I don't even know what this nonsense means, nor do I suspect most people.

Re: Snap sold fewer than 42K Spectacles, down 35% in Q2

#75

Post by jjjensen90 »

1_2__4 wrote: post #74
pavlov wrote: post #6

Based on my brief exposure, Spectacles is a very polished product. Everything about it had an aura of breezy, forward-moving fun that is usually absent from tech: the purchase experience at a super-cute vending machine that displays a rendering of the glasses on your face; the yellow carrying case that doubles as extra battery for the glasses; the effortless installation experience; even the round video that invites…

> Everything about it had an aura of breezy, forward-moving fun that is usually absent from tech Good lord please stop. Save that for marketing discussion places. I don't even know what this nonsense means, nor do I suspect most people.

I knew exactly what pavlov meant and know absolutely nothing about marketing. We can describe experiences in ways other than technological

Re: Snap sold fewer than 42K Spectacles, down 35% in Q2

#76

Post by _uhtu »

ghostly_s wrote: post #50
softwarefounder wrote: post #4

Earlier quoted context omitted.

You seem to be getting down-voted, maybe by the feminine comment, but you're right; it's clear that their marketing is towards women ( https://www.spectacles.com/ ), and they're missing a huge market. (Why not two styles?) Edit: Imagine if they would've had a male styled version, and tried to get Kanye West, or some other pop/style star wearing them. Huge miss.

Imagine it they would've done a female styled version, and got Kim Kardashian wearing them? Why is that less legitimate? The parent is being downvoted because of the implicit criticism is that a female-first targeted rollout is a mistake.

I think the parent would have drawn the same criticism if the exclusively marketed towards men.

I think his point was simply that their marketing misses 50% of the market. His point is not that it's wrong to only market towards women, his point was that it seems weird from a revenue perspective to only market to to half the population.

Re: Snap sold fewer than 42K Spectacles, down 35% in Q2

#77

Post by jpatokal »

bjl wrote: post #55
rayuela wrote: post #23

Earlier quoted context omitted.

I still think there's a lot of potential to Spectacles. It seems like they fell to the wayside with all the distraction from the IPO, but I hope it's something they focus in on going forward. I think making it socially acceptable to wear a camera on your face is a problem that very few companies can pull off. I hope their tumbling share price lights a fire under their ass and forces them to take the risk necessary to…

Why in the world would you want to make it socially acceptable to wear a camera on your face?

Because companies that sell advertising, like Snapchat, would love to have all their users stream everything they see.

Re: Snap sold fewer than 42K Spectacles, down 35% in Q2

#78

Post by [deleted] »

slackoverflower wrote: post #67
vm wrote: post #37

Earlier quoted context omitted.

They're doomed by the slow UX for uploading: 1) record w/o really knowing how the content is coming out (it's like stepping back into the Kodak age after using an iPhone for 10 years), 2) open Snap app, 3) reconnect the Bluetooth for 1-2 min because the connection is crap from the glasses to my phone, 4) upload all the videos from my glasses which takes another 1-2 min, 5) select specific video snips to share, 6) sel…

I don't think your the target audience. Snapchat UX is amazing and an entire generation uses for all communication purposes. Facebook of OUR time.

[deleted]

Re: Snap sold fewer than 42K Spectacles, down 35% in Q2

#79

Post by gre »

ben174 wrote: post #72
gre wrote: post #54

Earlier quoted context omitted.

You can make custom filter for a location for a time and the price scales for both. You can only use the filter from that geofence. Something like $70 for a half square mile for a day on the geofence I drew in Santa Monica. It's $5 for an office building in downtown Austin for a day. Their ui is really fun!

Can you go into more detail? Or provide a link explaining this?

A friend showed me last week and I've never used it. Here's a link, try it out.

https://www.snapchat.com/geofilters

Re: Snap sold fewer than 42K Spectacles, down 35% in Q2

#80

Post by ValentineC »

rtkwe wrote: post #61
hkmurakami wrote: post #51

Earlier quoted context omitted.

Selling prescription eye wear in the United States seems to come with a lot of red tape. I don't think they want to get in the business of requesting and verifying an eye exam within the last 12 months before selling a one size fits all consumer item.

Do you really have to to just provide frames though? Couldn't they just sell empty frames and have optometrists install and request lenses. I think that's how most frames work now.

There's at least one online optician [1] that offers prescription lenses for Snap's spectacles.

I can't imagine the spectacles not being usable over normal eyeglasses either, just like other off-the-shelf sunglasses or 3D glasses.

[1] e.g. https://www.glassesusa.com/snap-spectacles

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