Huh, I always assumed Horlicks (and Complan) were health drinks. Because of the pervasive advertising I didn't even question this claim. Now I feel pretty stupid.
Says so right on the web site: "Quick and Easy Nutrition"
Horlicks, a drink Brits go to bed with and Indians wake up with
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Re: Horlicks, a drink Brits go to bed with and Indians wake up with
#72We used to drink Horlicks in Bangladesh, where it was - like in India - a breakfast drink. Of course, Horlicks has no special powers to do anything, certainly not any of the things it is marketed as doing. It's a potent example of the insidiousness of marketing: pretty much everywhere in the U.K. and the former British Empire people associate this product with qualities it simply does not possess. Not only that, they…
My not-so-perfect heuristic for eating - if it's marketed and advertised at least in 2 forms of media, I don't eat it. Malted beverages, sugary cereal, refined-flour cookies, take-away pizzas and of course, the great big marketing machine - the sodas. All of them meet this criteria and I don't consider any of these healthy.
> and of course, the great big marketing machine - the sodas.
I recently read a science fiction story that described a near-future society in which the space race is restarted following the discovery of an alien drone ship. It describes the situation [1]:
> With rumours abounding that several South American nations are in talks to form their own unified space agency, not to mention the fledgling private endeavours of Virgin, Red Bull, Mitsubishi, Google and BAE Systems, It seems that the second Space Race has begun in earnest.
Red Bull does seem a little out of place in that list, but not much. Why is it that an energy drink company spends SO MUCH on advertising that this isn't all that incongruous?
[1]: https://www.reddit.com/r/HFY/comments/2lkrph/jenkinsverse_9_...
Re: Horlicks, a drink Brits go to bed with and Indians wake up with
#73Re: Horlicks, a drink Brits go to bed with and Indians wake up with
#74> The fact that the same liquid can be perceived in two such different ways is a great example of the "crazy nonsense and beauty of marketing", says Andrew Welch.
The third way is to recognize that it is essentially milk, and milk has been consumed both before bed and upon waking millennia before modern marketing.
Re: Horlicks, a drink Brits go to bed with and Indians wake up with
#75Earlier quoted context omitted.
I don't understand. What isn't marketed that way?
Natural commodities like cabbage, potatoes, beans, peppers, etc are barely advertised. Generally, if it's something anyone can make and there's no good way to differentiate it, there's not much point doing much marketing. Can't speak for the OP but maybe this is what they meant?
I have seen potatoes from Idaho advertised, Avocados from Mexico and Milk from California Cows. So Natural commodities are marketed this way.
Re: Horlicks, a drink Brits go to bed with and Indians wake up with
#76We used to drink Horlicks in Bangladesh, where it was - like in India - a breakfast drink. Of course, Horlicks has no special powers to do anything, certainly not any of the things it is marketed as doing. It's a potent example of the insidiousness of marketing: pretty much everywhere in the U.K. and the former British Empire people associate this product with qualities it simply does not possess. Not only that, they…
Quite honestly, I question the need to drink milk. I think it's another marketing gimmick that pushes parents to feed kids with milk. I'm yet to come across a toddler/kid who actually loves drinking milk. Most of them hate it and that's possibly for a reason.
When our daughter was born, we spoke to a lactation consultant who explained how infants wean away from breast milk naturally. She explained that it's not cow's milk that has a similar taste to breast milk, but it's bananas.
We also get bombarded with ads "If kids need to get sufficient calcium and Vitamin D, they need to drink cow's milk". I'm not sure how valid this argument this is.
Re: Horlicks, a drink Brits go to bed with and Indians wake up with
#77Earlier quoted context omitted.
Same here with Harry Potter in regards to stale bread and cheese.
Where is that in Harry Potter? (I'm British, so if it's something completely normal in Britain I might not have noticed. But I don't eat stale bread...)
I have a strong memory of Harry being banished to his room and he only manages to get some stale bread and cheese. I can't remember which book it was, but thinking maybe Chamber of Secrets (or at least one of the first three). I remember at the time going and getting some stale bread and cheese. (it wasn't necessarily presented as a good thing in the book, but somehow I found it appealing).
Re: Horlicks, a drink Brits go to bed with and Indians wake up with
#78We used to drink Horlicks in Bangladesh, where it was - like in India - a breakfast drink. Of course, Horlicks has no special powers to do anything, certainly not any of the things it is marketed as doing. It's a potent example of the insidiousness of marketing: pretty much everywhere in the U.K. and the former British Empire people associate this product with qualities it simply does not possess. Not only that, they…
Quite honestly, I question the need to drink milk. I think it's another marketing gimmick that pushes parents to feed kids with milk. I'm yet to come across a toddler/kid who actually loves drinking milk. Most of them hate it and that's possibly for a reason. When our daughter was born, we spoke to a lactation consultant who explained how infants wean away from breast milk naturally. She explained that it's not cow's…
My mom used to force me drink milk as a kid, simply because she believed the dairy industry marketing and wasn't educated enough to know that vitamin D and calcium could be gotten from many, many other sources.
I have been extremely lactose intolerant since childhood, so those forced milk-drinking episodes were traumatic.
These days I get my calcium from dark leafy greens, sardines, and tofu. I get my vitamin D from sunlight and an easily absorbable vitamin supplement.
Re: Horlicks, a drink Brits go to bed with and Indians wake up with
#79We used to drink Horlicks in Bangladesh, where it was - like in India - a breakfast drink. Of course, Horlicks has no special powers to do anything, certainly not any of the things it is marketed as doing. It's a potent example of the insidiousness of marketing: pretty much everywhere in the U.K. and the former British Empire people associate this product with qualities it simply does not possess. Not only that, they…
Quite honestly, I question the need to drink milk. I think it's another marketing gimmick that pushes parents to feed kids with milk. I'm yet to come across a toddler/kid who actually loves drinking milk. Most of them hate it and that's possibly for a reason. When our daughter was born, we spoke to a lactation consultant who explained how infants wean away from breast milk naturally. She explained that it's not cow's…
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Re: Horlicks, a drink Brits go to bed with and Indians wake up with
#80We used to drink Horlicks in Bangladesh, where it was - like in India - a breakfast drink. Of course, Horlicks has no special powers to do anything, certainly not any of the things it is marketed as doing. It's a potent example of the insidiousness of marketing: pretty much everywhere in the U.K. and the former British Empire people associate this product with qualities it simply does not possess. Not only that, they…
Quite honestly, I question the need to drink milk. I think it's another marketing gimmick that pushes parents to feed kids with milk. I'm yet to come across a toddler/kid who actually loves drinking milk. Most of them hate it and that's possibly for a reason. When our daughter was born, we spoke to a lactation consultant who explained how infants wean away from breast milk naturally. She explained that it's not cow's…
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