Live data from Hacker News

Adblock Plus announces members of independent Acceptable Ads Committee

acceptableads.com

71–80 of 105 posts

Re: Adblock Plus announces members of independent Acceptable Ads Committee

#71

Earlier quoted context omitted.

> The fact is that advertising pays for much of the internet content you consume for free. I've never had free internet... which ISP do you use? > It's because of perverse incentives and a lack of regulation in the entire industry that force bad formats, fraudsters, malware, and the pursuit of data and volume to win over quality and user experience. The whole point of advertising is to trick people into buying shit t…

I don't agree that this is a step backwards, but I certainly do agree that this is not a step forward. Progress will be defined by decreasing the amount of obnoxious advertising, until we see that there is no progress and this is all talk. I do enjoy that both sides are trying to improve the situation, but I still feel like the ad industry has yet to acknowledge that they are the root cause of the problem . We almost…

> Progress will be defined by decreasing the amount of obnoxious advertising, until we see that there is no progress and this is all talk.

uBlock Origin does a good job of that :).

> I do enjoy that both sides are trying to improve the situation, but I still feel like the ad industry has yet to acknowledge that they are the root cause of the problem.

Exactly. And I don't see the advertising industry as 'trying to improve the situation' they are reacting to loss of revenue due to ad blocking.

Re: Adblock Plus announces members of independent Acceptable Ads Committee

#72

Earlier quoted context omitted.

I don't agree that this is a step backwards, but I certainly do agree that this is not a step forward. Progress will be defined by decreasing the amount of obnoxious advertising, until we see that there is no progress and this is all talk. I do enjoy that both sides are trying to improve the situation, but I still feel like the ad industry has yet to acknowledge that they are the root cause of the problem . We almost…

> Progress will be defined by decreasing the amount of obnoxious advertising That's exactly the point. Advertising is necessary, but showing that we all agree to a better implementation of it will let us move forward rather than making things worse. The people in the industry know the reason, but again it's about incentives and lack of oversight. Far easier to just look the other way and make a few dollars than try t…

> Advertising is necessary

No it's not.

Re: Adblock Plus announces members of independent Acceptable Ads Committee

#73

Earlier quoted context omitted.

It's ignorant, insulting comments like this that give programmers a bad name among artists. Please stop.

> It's ignorant, insulting comments like this that give programmers a bad name among artists. Please stop. Do you think you deserve to be paid for this comment? No? Then what are you arguing about. But while we're name-calling, you have to be pretty daft and technically illiterate to think that "creating content" is difficult, or even an ends to anything. Please stop. PS: I'm not a programmer.

"content" has a very wide meaning and there are millions of people who have worked incredibly hard on content you read and watch online.

Surely you understand this? Or are you only consuming meme gifs or something?

Re: Adblock Plus announces members of independent Acceptable Ads Committee

#74

Earlier quoted context omitted.

ISP are providing access/transit, not content. Just because you have a car doesn't mean you can go to any store and carry out merchandise for free. Advertising, and the greater marketing concept, is not that simple. It's about connecting customers looking for wants and needs with the companies that offer them. There is a certain amount of work in creating that desire (hence the wants and not just needs) but it's ulti…

> ISP are providing access/transit, not content. If you want to go that route, then none of the advertising companies, or companies that make money from advertising are providing the content either. There are several steps before the content comes from some person's mind to your computer, the ISP is one of those steps. > Care to explain how this is backwards progress and lifts pressure on the industry? You want me to…

Those companies are contracted and put in place by the content producers and owners to monetize their content, in exchange for giving it to you for free. Some content producers dont do this and charge you directly instead.

There will not be an internet without ads. So that is not a logical or reasonable goal.

The very vast majority are fine with advertising but the current situation is out of hand - so yes, working on standards that everyone agrees on and moves forward with will create progress.

Re: Adblock Plus announces members of independent Acceptable Ads Committee

#75
post #21

Earlier quoted context omitted.

Not sure why you got downvoted. I will not accept any ads.

Do you expect content producers to get paid?

Value of random website that I click on: $0.01

Potential losses from drive-by-download or other malicious content served by an ad-network: -$30000.00

Re: Adblock Plus announces members of independent Acceptable Ads Committee

#76

We're one of the companies on the committee. Lots of strong emotions here, as usual with anything ad related on HN. The fact is that advertising pays for much of the internet content you consume for free. Yes, it's not ideal and the online implementation is poorly done most of the time. It's because of perverse incentives and a lack of regulation in the entire industry that force bad formats, fraudsters, malware, and…

As a member of the committee, can you explain why it's only the opposing party's seats which haven't been filled, and why the committee is so heavily stacked against them (7 vs 3.5, if we assume a rando is not going to be very effective)?

Re: Adblock Plus announces members of independent Acceptable Ads Committee

#77
post #5

I just read the criteria for acceptable ads the first time. Not that I really expected otherwise, but all the criteria are just about non-intrusiveness and recognizability, tracking is not mentioned once on the entire site. At least for me blinking text is not the primary concern, it is being tracked on every click I make. So in my opinion acceptable ads is not even roughly heading in the right direction.

Context is the king.

Ads acceptable only when their subject matches context of browsing and the user intent. And works only when done in non-interruptible manner. If you break context and/or flow, people get uncomfortable, frustrated, angry. Angry people will install ad-blockers.

Some examples:

- if you search for a solution on how to fix a fridge, then fridge ads are acceptable. Google does exactly that in their search.

- if you're on sports stats tracking site, then athletic gear, food, etc are acceptable

- if I search stackoverflow for specific problem with my code - NO ads please, I'm not in a mood to buy something.

- in movies: John Wick is using TTI Glock 17 - having TTI ad near is perfectly fine (people will crave to know what's those cool things he's using). I.e. product placement is the way to go. What's happening on TV? You're watching Keanu shredding through the movie, then it suddenly stops and Chevy ad coming in. WTF?!111

Re: Adblock Plus announces members of independent Acceptable Ads Committee

#78

Earlier quoted context omitted.

> It's ignorant, insulting comments like this that give programmers a bad name among artists. Please stop. Do you think you deserve to be paid for this comment? No? Then what are you arguing about. But while we're name-calling, you have to be pretty daft and technically illiterate to think that "creating content" is difficult, or even an ends to anything. Please stop. PS: I'm not a programmer.

"content" has a very wide meaning and there are millions of people who have worked incredibly hard on content you read and watch online. Surely you understand this? Or are you only consuming meme gifs or something?

>"Surely you understand this?"

It's my whole point. Being a "content creator" is irrelevant, and not deserving of making money. Billions of people are creating content all day, every day. The vast majority of it is crap.

Good content creators will find a way to get paid. So, going back to the original comment:

"Do you expect content producers to get paid"

No. I don't "expect" it, and neither should they. If you can't get people to support the content generation, perhaps you overestimate its value?

>Or are you only consuming meme gifs or something?

Not sure what your point is, but it seems like you think meme creators deserve to get paid, not me. After all, they are "creating content", and I'm blocking their ads too.

Re: Adblock Plus announces members of independent Acceptable Ads Committee

#79

We're one of the companies on the committee. Lots of strong emotions here, as usual with anything ad related on HN. The fact is that advertising pays for much of the internet content you consume for free. Yes, it's not ideal and the online implementation is poorly done most of the time. It's because of perverse incentives and a lack of regulation in the entire industry that force bad formats, fraudsters, malware, and…

As a member of the committee, can you explain why it's only the opposing party's seats which haven't been filled, and why the committee is so heavily stacked against them (7 vs 3.5, if we assume a rando is not going to be very effective)?

Unfortunately I don't know. We didn't even know the other names of people or companies until today - and there are some there that I wish weren't.

Re: Adblock Plus announces members of independent Acceptable Ads Committee

#80

Earlier quoted context omitted.

> ISP are providing access/transit, not content. If you want to go that route, then none of the advertising companies, or companies that make money from advertising are providing the content either. There are several steps before the content comes from some person's mind to your computer, the ISP is one of those steps. > Care to explain how this is backwards progress and lifts pressure on the industry? You want me to…

Those companies are contracted and put in place by the content producers and owners to monetize their content, in exchange for giving it to you for free. Some content producers dont do this and charge you directly instead. There will not be an internet without ads. So that is not a logical or reasonable goal. The very vast majority are fine with advertising but the current situation is out of hand - so yes, working o…

> There will not be an internet without ads

The internet existed without ads perfectly fine. You can stop spreading this FUD bullshit.

> The very vast majority are fine with advertising

Show me the data.

> standards that everyone agrees on and moves forward with will create progress

'Standards that everyone agrees on'? Hmm, you guys forgot to mail me the survey. When do I get to veto these 'standards' if I don't agree with them?

Post reply on HN