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Estimated losses would make Snapchat the most unprofitable social media IPO

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Re: Estimated losses would make Snapchat the most unprofitable social media IPO

#71

Post by angryasian »

robszumski wrote: post #63
angryasian wrote: post #47

Earlier quoted context omitted.

sorry for repeating myself, but I think they will have a much harder time and will do worse than twitter. At least with twitter you can identify an interest graph. Snapchat is similar in a sense but monetizing stories is a tough sell, because there is no real contextual information on what your friends are actually creating stories about. I just don't see people following brands on snapchat like they do on twitter. S…

You are forgetting how geo-targeted it is, from the filters to grouping snaps about a single event together. You can sell ads for music festivals, concerts, sports games, informal social gatherings, etc based on where it is and who is there.

correct this is how their AR filters work, but really any ad network can geo fence and geo target.

Re: Estimated losses would make Snapchat the most unprofitable social media IPO

#72

Post by hbosch »

CodeSheikh wrote: post #27
hbosch wrote: post #7

Earlier quoted context omitted.

I often find it nearly embarrassing to check my "Stories" section on the bus, because right there at the top is some sort of sensational headline with an out-of-context, usually quite risqué photo. In the recent past, the first few tiles would show some Kardashian sister in a wet shirt, bathing suit, or less. Just a couple days ago, I want to say, was a revolting picture of just two large tongues lashing one another.…

How did you tweak your Snapchat? Spare me Google research.

On iOS it was Snap++ or Phantom. Both tweaks can hide your Snapchat ads. Requires an iPhone running iOS < version 10.

Re: Estimated losses would make Snapchat the most unprofitable social media IPO

#73

Post by wapz »

angryasian wrote: post #55
dmoy wrote: post #54

Earlier quoted context omitted.

How does wechat monetize, or does Tencent just eat the cost?

I don't know how wechat monetizes but Line has been fairly successful with sticker sales and pushing apps. https://finance.yahoo.com/quote/LN

Line makes TONS of money from their apps. I'm not sure how much their stickers make. I read a story about the average user spending $12 for line run/jump (not sure what the name was, but some infinite runner or jumping game).

Re: Estimated losses would make Snapchat the most unprofitable social media IPO

#74

Post by Bahamut »

lowglow wrote: post #25
Analemma_ wrote: post #21

HN's algorithm has a sense of humor: this pairs nicely with the other front-page story about the 2014 prediction that Facebook would be dead by 2017.

Facebook does feel like it is dying though. 1. A lot of my friends are leaving facebook 2. A lot of my dev friends no longer build on facebook's platform 3. Most of the young kids I know have moved to Snapchat. 4. Most of the older kids I know hang out on Instagram. 5. All the friends that worked at facebook have left to go work elsewhere.

I have friends who moved to snapchat for a bit, then moved back to FB after frustrations with Snapchat like the poor UI - it looks cheap, for a lack of a better description.

I think it's going to take a lot to bring down FB, if it's even doable - it has become the dominant platform by far for most of my friends (musicians). Fortunately for Snapchat, it doesn't need to do that - it just needs to become a viable option.

Re: Estimated losses would make Snapchat the most unprofitable social media IPO

#75

Post by samnwa »

kevinpet wrote: post #6

This is a lot of analysis to hang on leaked 2014 numbers. It's a rapidly growing and changing company.

But also a company that shares very little. Snapchat's positioning has always felt relatively scammy to me. Look forward to some amount of transparency around traditional metrics either as a result of this suit or through the IPO process.

Re: Estimated losses would make Snapchat the most unprofitable social media IPO

#76

Post by supernovae »

samnwa wrote: post #75
kevinpet wrote: post #6

This is a lot of analysis to hang on leaked 2014 numbers. It's a rapidly growing and changing company.

But also a company that shares very little. Snapchat's positioning has always felt relatively scammy to me. Look forward to some amount of transparency around traditional metrics either as a result of this suit or through the IPO process.

Snapchat would be a better company if it wasn't ran by a complete a-hole who refuses to support anything but iOS..

Facebook will eat their lunch if they don't go cross platform.

Re: Estimated losses would make Snapchat the most unprofitable social media IPO

#77

Post by supernovae »

bkjelden wrote: post #40
lowglow wrote: post #25

Earlier quoted context omitted.

Facebook does feel like it is dying though. 1. A lot of my friends are leaving facebook 2. A lot of my dev friends no longer build on facebook's platform 3. Most of the young kids I know have moved to Snapchat. 4. Most of the older kids I know hang out on Instagram. 5. All the friends that worked at facebook have left to go work elsewhere.

I don't notice my friends leaving and I feel like it's dying too. The content just feels so manufactured and empty. About 80% of my news feed is: 1) Friend X liked a photo of someone I've never met and likely never will meet 2) A recipe video that I would never make, or some household 'lifehack' I would never use. 3) Meaningless images - 'Happy Friday', 'Share if you hate winter', 'Like if you love Christmas', etc. T…

young tweens are flocking to facebook.. Instagram/facebook is the place to stay up 24x7 and do absolutely nothing but post stupid crap

Re: Estimated losses would make Snapchat the most unprofitable social media IPO

#78

Post by hansen »

lowglow wrote: post #25
Analemma_ wrote: post #21

HN's algorithm has a sense of humor: this pairs nicely with the other front-page story about the 2014 prediction that Facebook would be dead by 2017.

Facebook does feel like it is dying though. 1. A lot of my friends are leaving facebook 2. A lot of my dev friends no longer build on facebook's platform 3. Most of the young kids I know have moved to Snapchat. 4. Most of the older kids I know hang out on Instagram. 5. All the friends that worked at facebook have left to go work elsewhere.

Don't forget about the grandmas and pas who are still on IRC and usenet ;P

Re: Estimated losses would make Snapchat the most unprofitable social media IPO

#79

Post by yueq »

angryasian wrote: post #55
dmoy wrote: post #54

Earlier quoted context omitted.

How does wechat monetize, or does Tencent just eat the cost?

I don't know how wechat monetizes but Line has been fairly successful with sticker sales and pushing apps. https://finance.yahoo.com/quote/LN

wechat monetization is mobile gaming. A single game can generate $20M+ per month and wechat have many of them.
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