SF Bay area, I've had 3 formal house assessments, & each time they "start with" Zillow et al to look at "reasonable values in the neighborhood". Which seriously affects your ability to refi, etc. So Yeah Zillow has an effect. It's worth it to create a login & enter in your upgrades, so your ZESTIMATE goes up.
It's worth it to create a login & enter in your upgrades, so your ZESTIMATE goes up. Very nice, thank you, my Zillow estimate is now $5965 higher. We have no intention to sell but if we do, at least I can start the negotiations at a higher price point by pointing to Zillow.
Of course, if I compare my house to actual sales in the neighborhood over the past few months, that's probably 10% high, so correcting Zillow's data about my house made the zestimate less accurate, not more.