Well, honestly, I'm not sure how anyone could expect any of this to be genuine or real.. Sure, there are a lot of normal folks posting normal, routine things on social networks, but Instagram was not purchased for $1b to be a mirror of real life (or is it??). Twitter is a public company, with shareholders and revenue they have to make. While we have all become acclimated to 'free' products and expect them, typically if it's free, you are the product.
I stopped using social media because we probably do have to question every interaction - unless you physically know the person.
I have spent time over the past few years in marketing and nothing in that world is genuine. I bet most people on all the social networks with a significant following are trying to sell something at some point. This isn't meant to be cynical, just realistic. And with (what I've read) 20%+ fake accounts on facebook - what do you think most of those are for? They're not to propel society and humanity forward.
I'm ok not being an easy 'influencer' via likes or follows. I prefer to influence and engage with colleagues and friends is the slow, real world. At the end of the day, I don't have any guilt that I've potentially ripped anyone off and when my head hits the pillow, I don't feel compelled to be checking my phone.
There are ways to not be a luddite and have meaningful relationships through technology helping. But technology being the only driver, in my mind, is just not real.
And I actually build technology every day, so I don't say any of this lightly. My biggest challenge in the coming years is to help my kids find balance when they reach that point of wanting a phone. I am not looking forward to that because the odds are stacked against 'the old guy'..