I've gotten to the point where I don't care if Netflix or Hulu get an exclusive for series or movies, but it really annoys me when Amazon does. Exclusives are a way for them to sell subscriptions and I get that. For Netflix and Hulu, they both work really hard to basically make their content available everywhere. I think nearly every one of my devices capable of playing video down to Nintendo 2DSs can have Netflix and Hulu.
The problem with Amazon that they seem to be more about pushing the hardware by limiting where the service is available. Amazon Instant video was unavailable on Android tablets for a very long time because Amazon wanted to push Kindle Fires and now we're seeing the same thing for Chromecast and AppleTV to push FireTV devices. And then there's the auxiliary complaint with Amazon instant video where when you do actually have a device that supports it, the subscription content is mixed in with rent and purchase content.