Earlier quoted context omitted.
When customers discover bugs before you do, it reflects poorly on your reputation and harms the trust you have established with the consumer of your application. That's not a myth.
Depends on your domain. Facebook bugs are less costly to deploy fixes for than router firmware bugs. The specific thing I referred to as a myth, though? That is completely fabricated, the guy lied in his research. Total myth.
The result would be a dimino-compliant way of establishing that smoking is not bad for you. Or at least, that "smoking is bad for you" is a myth.
Of course, for smoking we have dozens of studies and a strong understanding of the mechanisms, so this trick wouldn't fool anyone. But, just be careful about letting fraudsters determine your opinion on a topic, whether for or against, whether they're caught or not.
As for bugs specifically, there are huge benefits to being able to reason about systems as if they are bug-free. It's a PITA when your libraries, kernel, compiler, upstream API, etc. don't behave as expected. As professional software developers, we can work around them; users can sometimes get really confused when things don't work as expected. Sometimes they're scared to tell you.
Smaller companies can probably bear more bugs, since they can give individual users more attention. Larger ones tend to need to work more reliably.