I'm fairly anecdotally sure there would be a market for much less sweet fizzy drinks. I know I'm a weird outlier, because I dilute fruit juice with water to make it more palatable, but I think I'd really like sugary soft drinks if they had the same flavour but heroically less sweetness. My favourite soft drink is two parts orange juice from concentrate, to one part carbonated water; perhaps that's not sweet enough fo…
I thought the same thing about yogurt. The flavored ones have a lot of sugar and people I know say they want a less sweet version. Then last week I met a man in the supermarket. We were both staring at various yogurts. I was comparison shopping; he was "spying" on the competition and the store. You see, he worked for a yogurt maker. He asked me what I considered important and I asked him about reduced sugar variants.…
Anyway, the rise of Greek yogurt at least shows that this isn't 100% true. It does need a little sugar for me to find it palatable as breakfast, but like, we're talking 2 or 3 sliced strawberries or a handful of blueberries.