Earlier quoted context omitted.
That's true from a societal perspective, but from the perspective of the victim of ransomware, "just pay the ransom" is even worse advice. Once you have paid the ransom, what incentive does the hacker have to fulfill their end of the bargain? If, for example, a hacker encrypts your hard drive and demands bitcoins as payment, paying the hacker means you're likely out a few bitcoins AND your hard drive is still encrypt…
The hacker actually has incentive to fulfill their end of the bargain. If they didn't, the victim might go public with this, and then no one would ever pay the ransom. The hacker wants to be trustworthy here so that new victims will be more likely to pay the ransom because they believe they will actually get their data back.
This might be one of the smarter moves to make so long as you kept your identity as a victim anonymous so you don't get retargeted by the ransomer.