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What we break when we fix ad blocking

tonyhaile.com

71–80 of 226 posts

Re: What we break when we fix ad blocking

#71
Advertising is paying for goods with attention. It's a novel type of currency. It's a wealth generator. And it's contributed to a more diverse Internet.

If you don't want to pay with attention that's fine. If you believe the Internet should be an ad-free Utopia, that's fine too. But rather than take content without paying attention, practice some civil disobedience: embargo publishers who piss you off.

Re: What we break when we fix ad blocking

#72

Maybe scaling native advertising might hire more people than robotizing the whole affair the way it is now.

Are you implying that native advertisements aren't ads, or are more acceptable kind of ad, or are impossible to block? Because none of those things are true. Native advertising is probably the worst kind of advertising. If I see a website or magazine publish an "advertorial", I'm never going to trust anything they publish from then on. It completely undermines credibility and only makes sense as a last-ditch moneygra…

There doesn't have to be a single way of doing things for every situation. For some things I'm interested in a native ad is just fine. For other things not.

You make interesting points even though you are unnecessarily aggressive.

Re: What we break when we fix ad blocking

#73
post #25

Ad blocking is interesting in that it shows what happens when something that probably should be regulated has not. And because of this the public trust has eroded and then the answer has become an arms race of ad blockers vs ads. Resulting in a downward spiral resulting in less quality content. The world of online advertising is a fantastic way to study the possible downsides of no regulations.

Is your solution to every problem that more regulation is needed?

Re: What we break when we fix ad blocking

#74
post #66

Earlier quoted context omitted.

From the Patreon wikipedia page: > Artists set up a page on the Patreon website, where patrons can pledge to donate a given amount of money to an artist every time they create a piece of art, optionally setting a monthly maximum. Alternatively a fixed monthly amount can be pledged So it either turns into a monthly subscription fee, or becomes another game for the ad-tech industry to solve.

A monthly subscription to having the artist or company make content . Not to the actual content itself. The subtlety here, is that if people are paying the artist to work, the work itself can be free or sold-at-cost if physical. So basically, you get what the web used to be before the bust - free content as far as the eye can see.

It's interesting and I'm glad it works for independent artists, but the cyncic in me knows that if it were to work on a large scale, some ad-tech company would figure out how to game it.

Re: What we break when we fix ad blocking

#75
post #61

Earlier quoted context omitted.

But ad blockers are a recent innovation in controlling advertising. Billboards... you can lobby your local city or state to pass laws against obnoxious billboards, but at some point it is someone else's property, and they'll be able to put some kind of advertisement there. Ad blockers let you edit your reality, immediately and easily. It's a big change and our historical acceptance doesn't carry over.

>you can lobby your local city or state to pass laws against obnoxious billboards, but at some point it is someone else's property Such bans are completely possible and within the rights of a local jurisdiction - they're just extremely rare and not something society generally seems to care about. In actuality, branding and advertising is engrained in our culture. I hear friends talk about their favorite ads all the t…

I guess that you're right, mostly. Initiatives to pass city laws against advertising do exist, though [1]. I don't live in Grenoble so i cannot comment on how this plays out in practice, but i wish all cities would do that.

1. http://www.euronews.com/2014/11/26/grenoble-europe-s-first-a...

Re: What we break when we fix ad blocking

#76
post #67
post #4

I'm going to keep repeating this because everyone seems to frame the debate in the wrong terms. Ad blocking for me is not about speed or security. Those are just nice side effects. It is also not because I do not want to pay. I don't mind paying. It is because when I'm in the middle of something I do not want to be told to pay someone else for goods I do not need. I don't care how unobtrusive it is (well, if it's onl…

More extremely, I flat out refuse consumerist society whenever possible. None of us needs to be manipulated into buying most of the things ads try to manipulate us to buy. Yet, you are consuming someone else's writing as a minimum. I have taken ads off most of my websites and added a tipping option. I hope that turns out to be successful. I currently don't get enough traffic for it to support me outright. Most people…

It's not slavery; it's volunteerism. No one is forced to produce content for the web.

Will there be more and better content if people can make money by producing content? Probably. However, comparing people who voluntarily produce free content to slavery is ludicrous.

Re: What we break when we fix ad blocking

#77

If ad blocking is a matter of right and wrong, then so is the invisible hand of any demand/supply driven system. Blocking web-based ads is no different from TV viewers who walk out of the room, or record shows then skip over ads on playback, or mute the TV during ads. AFAIK, no TV advertisers have bemoaned that venerable practice. If web ad purveyors want folks to browse differently then they must 1) improve their sp…

The adblocking : DVR analogy is broken. TV ads are interstitial. Online ads are, for the most part, native. You can consume the content and the ad simultaneously. So online ads really are already, in some sense, product placements. Are you're arguing in favor of blocking out all product placements?

Re: What we break when we fix ad blocking

#79
post #67
post #4

I'm going to keep repeating this because everyone seems to frame the debate in the wrong terms. Ad blocking for me is not about speed or security. Those are just nice side effects. It is also not because I do not want to pay. I don't mind paying. It is because when I'm in the middle of something I do not want to be told to pay someone else for goods I do not need. I don't care how unobtrusive it is (well, if it's onl…

More extremely, I flat out refuse consumerist society whenever possible. None of us needs to be manipulated into buying most of the things ads try to manipulate us to buy. Yet, you are consuming someone else's writing as a minimum. I have taken ads off most of my websites and added a tipping option. I hope that turns out to be successful. I currently don't get enough traffic for it to support me outright. Most people…

How about, as a start, an ad industry that voluntarily and transparently (e.g, using open source software and business contracts) restricts itself to displaying ads that (a) do not directly impinge upon the browsing/reading experience, and (b) do not track?

Re: What we break when we fix ad blocking

#80
post #67

Earlier quoted context omitted.

More extremely, I flat out refuse consumerist society whenever possible. None of us needs to be manipulated into buying most of the things ads try to manipulate us to buy. Yet, you are consuming someone else's writing as a minimum. I have taken ads off most of my websites and added a tipping option. I hope that turns out to be successful. I currently don't get enough traffic for it to support me outright. Most people…

It's not slavery; it's volunteerism. No one is forced to produce content for the web. Will there be more and better content if people can make money by producing content? Probably. However, comparing people who voluntarily produce free content to slavery is ludicrous.

Let me put that another way: People currently try to monetize by putting ads on their sites. Other people use adblockers, denying them payment but benefitting from their labor. If you want the ads to stop but the labor to continue, you basically desire slave labor from people. I posit that if you are using ad blockers and not also promoting another form of valid monetization, you are, in fact, taking advantage of people in a manner that is essentially slave labor. People who use ads are not wanting to do this work for free, as "volunteers." They are looking to get paid. In the past, people who labored for the benefit of others without recompense were called slaves. Perhaps you would like to provide an alternate term? Does "Victims of theft" work better for you?
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