How will OpenAI compete?

They are, guaranteed. Sponsored content is also just another kind of ad. This stuff doesn't appear randomly in your field of view, it was placed there. Let me give you a more general, easily comprehensible scenario: You walk into a store. I'm willing to bet you'll recognise many brands in that store - even ones you never bought anything from. But these brand names and all their associations are still in your head. And they are not there by accident. They were placed there intentionally. If for example you believe Apple iMacs are overpriced luxury items that people use who are more artsy show-offs than real tech go-getters, that brand recognition has been carefully placed in your mind (and the minds of millions others). So if one day, say, you switch to a more artsy profession with close customer contact that needs to convey money and success, that brand recognition will likely pay off. Every relevant brand does that and every ad agency works full time to make sure you see it. If you think you're immune, you're probably particularly easy prey, because you can't even imagine in how many scenarios they influence you. And ChatGPT is one hell of an influence potential.