It's wild how Microsoft has been able to vertically integrate gaming. They now own the distribution (Xbox Cloud Gaming, Xbox Game Pass), the games (Call of Duty, WoW, Starcraft + what they owned before), the OS (Windows, Xbox), the hardware (Xbox, many PCs), and the back end compute (Azure). The only thing they're missing, the network bandwidth, is mostly a commodity anyway. That's a heck of a moat.
For one, Microsoft completely missed out on the mobile revolution.
For another, look at Mixer. This was there attempt to clone Twitch. They threw a bunch of money at it and quickly gave up. To me this was insane. Streaming has shown to be great marketing for games and I never thought they'd give up so quickly and right before the new Xbox launch.
Imagine if Mixer streamers had early access to the new console and titles? And drops? Viewers absolutely love drops.
What if the Xbox Game Pass included a Mixer sub like Amazon Prime does with Twitch Prime?
To me this just showed they have absolutely no idea what they're doing.
I mean, look at how much money they've thrown at Bing.