Earlier quoted context omitted.
$149.95 (U.S.), and the long strap design at $229.95 (U.S.) plus tax. What a joke.
It's a joke even before looking at the price. "3D-knitted" WTF is that? Isn't all knitting in "3D"? It's a crappy handbag, and it's just for a phone. It looks like they had to use models to advertise it because they couldn't use "everyday people" in "everyday situations" to advertise because it looks like it would be garbage in that scenario. Is Apple expanding to the "luxury" fashion market?
Apple has been dealing in luxury fashion goods since at least the early 2000s.
You think they made computers look like that, with a circular mouse, because it was better? You think putting the charging port on the bottom of yet another mouse was about sharp product focus?
Apple sells what it does because it's a Lifestyle Brand.