Earlier quoted context omitted.
It provides regulatory pressure to make unsubscribing as easy as possible. Those costs are entirely absent if customers can click a button. Otherwise, if the regulation merely prescribes that there has to be a button, there is little consequence if the button doesn't work, or you have to jump through 50 hoops to find it like in cookie banners. The Swedish model ensures that if your button is unsatisfactory, you'll be…
> Otherwise, if the regulation merely prescribes that there has to be a button, there is little consequence if the button doesn't work, This is a ridiculous strawman. The Swedish model also makes it such that sufficiently motivated ass holes can make a company's life very difficult. Much better to have sensible legislation like the FTC's where your mode of unsubbing is equivalent to your mode of subbing. Really, shoc…
When your website is broken and you continue to charge me money, I don't think the onus on me to report the broken website, help your (maybe non-existent) IT division to find the bug, wait around for them to come up with a fix, and then help them beta test it. I should be able to file a ticket and say "I don't want your services please stop taking my money".