This is actually a pretty big deal. They sell servers, but as a finished product. Not as a cobbled together mess of third party stuff where the vendor keeps shrugging if there is an integration problem. They integrated it. It comes with all the features they expect you to want if you wanted to build your own cloud. Also, they wrote the software. And it's all open source. So no "sorry but the third party vendor droppe…
Coupling vs Decoupling is not some one-sided thing. It's a major trade-off. One of the most obvious examples of the problem with this approach is that they're shipping previous generation servers on Day 1. One can easily buy current generation AMD servers from a number of vendors. They will also likely charge a significant premium over decoupled vendors that are forced to compete head-to-head for a specific role (ser…
> Their coupling approach will most likely leave them perpetually behind
This is a startup that took years to get their initial hardware developed. The time between this version and the version using the next version of AMD chips will be shorter than the time it took to develop this product. This is not an inherent issue with coupling vs decoupling.
Also, most servers are rarely running on the most recent cpus anyway. At least in companies I've worked at with on-site hardware they're usually years (sometimes even a decade) out of date getting the last life sucked out of them before too many internal users start complaining and they get replaced.