Google would have been a lot more productive if it had hired people to work on one good messaging app instead of 13+ bad messaging apps. Google has long had an attitude of "we hire the best so we can afford to have them stand on one leg and balance on a ball while holding a cane in their mouth and balancing a bunch of dishes on the end of the cane while typing with one hand on a chorded keyboard and looking at a moni…
As a Google employee, the profusion of chat apps is caused by: * a genuine interest in trying new things and trying to see if they'd stick, without the baggage of established UX & customers - Allo/Duo are like this. I don't think people give the company enough credit for this. * leadership downplaying the cost to the Google brand of shutting things down all the time. When brought up internally, execs shrug saying tha…
Because it doesn't actually make sense.
* Google has an audience. I suspect everything Google does is a good enough idea for a small subset of people -- or solves a problem for a lot of people but isn't profitable, like Google Reader -- and because it's Google doing it, a lot of people hear about it and use it. So the shutdown of Google's random ideas affects more people than the shutdown of some random startup.
* Google just kills the products completely instead of spinning them off or selling them to interested parties as earlier incarnations of Silicon Valley tech companies would have done. A company not bloated from search advertising revenue would have happily sold something like Google Reader for some money instead of just killing it.