>If you’re searching for an air fryer, Amazon already knows quite a bit. They know the best-reviewed, least-returned, best-priced model. The only purpose of the ads is to get you to pick an air fryer that isn’t that one (or for the best air fryer, to keep you on track to buy the one you wanted in the first place). What if I made a new air fryer that hasn't received a lot of reviews and costs a little more because of…
I'm surprised there isn't a market for an amazon like competitor that is a mix of Amazon and Consumer Reports. They do the reviews themselves, watch for returns and quality issues, and can actually provide consumers with the best products.
The Amazon tax
661–670 of 731 posts
Re: The Amazon tax
#662Earlier quoted context omitted.
It reminds me of an analogy I read a while ago in an article critiquing keyword based online advertising (can't find the article unfortunately). A restaurant wants to drum up new business, so the owner tasks three employees with handing out flyers with coupons attached. The coupons are marked to identify which employee passed them out, and each week the owner gives a bonus to the employee whose coupons get redeemed t…
This reminds me of my dad's story about decades ago as a kid paperboy they had a contest get people to sign up and who ever had the most after a few months would win a bike. He smoked everyone. They were desperate to know how he got so many people to sign up but he refused to tell them. His trick, well back then for a nickel you could go to a paper vending machine and buy a paper. But it would just open up and you co…
I miss that world.
Re: The Amazon tax
#663This is a lot of words to describe rent seeking. Google, Amazon, Instagram/Meta, ultimately all of these are earning their outsized margins through market-dominance enabled intermediation of commerce. I search for 'foo' and the top result is either Foo paying through the nose for what should really should be organic traffic or Bar 'buying' the click instead. In the absence of anti-trust the only winning move is to bu…
Re: The Amazon tax
#664Re: The Amazon tax
#665I see the exact same thing on Play Store, and I think Google is outright complicit in fraud. The top result when you search for an app, even if by exact name, is always, literally 100% of the time, not the app you are looking for, but some other ad-infested knockoff spyware shit whose developer paid Google to be placed before the real thing.
No regulations -> fraud and scams Expecting that the rich will do the right thing out of their good hearts is not just naive but actively damaging for society.
Re: The Amazon tax
#666Amazon, Google, FB, Apple, Microsoft have built monopolies to extract rents from everyone.
Re: The Amazon tax
#667I mean it could be. It could be construed as abusing market dominance in one sector (retail) to gain an unfair advantage in another (selling ads).
Re: The Amazon tax
#668Earlier quoted context omitted.
This is what I wonder… the author says that: > The highest-yielding ad my publisher has tested so far is the search “Seth Godin The Knot“ But that doesn’t mean the ad is a good investment. It isn’t just about the yield from the ad, but about the DIFFERENCE in yield between having the ad and not having the ad. It is really simplistic thinking to just look at conversion rates.
I'm equally confused here. Who searches "Seth Godin The Knot" and if the first result isn't that exact book, goes and buys a book about knots or weddings or something? The book should be there in plain view at the top of organic best matches. Did they really test this "yield" claim?
Re: The Amazon tax
#669I see the exact same thing on Play Store, and I think Google is outright complicit in fraud. The top result when you search for an app, even if by exact name, is always, literally 100% of the time, not the app you are looking for, but some other ad-infested knockoff spyware shit whose developer paid Google to be placed before the real thing.
I saw a google authenticator copy (using the old icon but named Authenticator) about two weeks ago. It was the top result but an ad and not by Google. Sad I didn't screenshot it, couldn't find it when searching Google Authenticator again.
Re: The Amazon tax
#670Earlier quoted context omitted.
This is what I wonder… the author says that: > The highest-yielding ad my publisher has tested so far is the search “Seth Godin The Knot“ But that doesn’t mean the ad is a good investment. It isn’t just about the yield from the ad, but about the DIFFERENCE in yield between having the ad and not having the ad. It is really simplistic thinking to just look at conversion rates.
I'm equally confused here. Who searches "Seth Godin The Knot" and if the first result isn't that exact book, goes and buys a book about knots or weddings or something? The book should be there in plain view at the top of organic best matches. Did they really test this "yield" claim?
Amazon won't care because it's peanuts for them. Sellers will care and will pay amazon more in ad revenue than it will cost in potential sales.