They've got, ballpark, $5t to $10t to make back in the next 5 years, or the hardware buildouts will start getting written down. This means we're going to need $1t+ per year in spending, per year, on tokens. 200m knowledge workers in the world, 30m developers. We're talking about a world where you need 5% of every knowledge workers salary to go into tokens. 20% if you're a developer. That's a _huge_ shift. Most people…
I work for a tiny little company ($150MM annual rev with 9% net) and we are already looking at dropping $100k on hardware to run local models because, for us, they're "good enough." Our estimated spend for AIaaS would exceed that cost in less than a year. In a few years, there will be hardware capable of running frontier models good enough for most things at accessible prices for even tiny companies.
There are physical limits to how much you can compress data and how much is needed for a capable model. If by hardware capable for running SOTA you mean a 7 figure investment for a company, than sure. But how come these companies didnt do the same thing for cloud? There's been this option for self hosting infrastructure for a decade but companies don't use it, they pay AWS.