Earlier quoted context omitted.
Regulation is when individual action isn’t enough. Regulation is a form of collective action.
Regulation isn’t a collective action, at least not in the US. People don’t regulate hotels will ballot measures so you’re left with whatever the whims are of some representative.
That doesn't make it "not collective action", just collective action through an intermediary. Sometimes that's very clearly willed by people, sometimes (often) not. Doesn't mean we should throw out the baby with the bathwater though.