I sympathize with the startup argument: heavy compliance costs can stifle early innovation. But the solution shouldn’t be “weaker rules.” It should be smarter rules, clearer safe harbors for small actors, browser-level consent primitives for users, and stronger enforcement against dark-pattern CMPs. That keeps privacy meaningful without killing small businesses.
Yes, the solution is clearer rules. What drives compliance costs up is rarely the compliance itself, it's usually the uncertainty about your being in compliance or not. That's also true for tax laws, labor laws, environment laws, almost every safety code out there, building zoning...
I understand why the rules are vague to an extent, simply because it is hard to impossible to cover every aspect of data collection.
But the GDPR is super vague on some very technical datapoints as well. Is an IP Address PII? Is there a difference between an IPv4 or an IPv6 address being PII? What constitutes as legitimate interest specifically? Can I use data for legitimate interests also for different first party purposes?
I‘ve spent more time than I care to admit navigating the compliance landscape of the GDPR and every time I consulted with compliance experts, I got different - partially conflicting - answers.