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Spotify CEO: musicians can no longer release music only “once every 3-4 years”

thefader.com

661–670 of 861 posts

Re: Spotify CEO: musicians can no longer release music only “once every 3-4 years”

#661

I'm curious if anybody here has the experience to compare how much harder it is to make a living in music as an artists vs how hard it is to break into tech. I'm biased myself, having spent the last 20 years studying software dev and then working in software. I feel that while it is a lot of work, the market is quite hot for any technical talent, and making a decent living is straightforward. Even a shitty software d…

I have flirted with the music industry for longer than I've been an engineer, and the reason I kept getting pulled back into programming is that it is much easier to make much more money. But I think your question makes a false dichotomy. Building a band/solo act is like founding a startup, and being a programmer is more like being a wedding DJ. I think in both cases, you have better odds in the tech world.

I once had a piano teacher who remarked: "why do musicians make so little money? For the same reason they do so many drugs. Professional musicians are paid in dopamine."

There is nothing like a crowd cheering for you.

But you're right, you can make a living being a wedding DJ, or if you can get gigs at upscale hotels/restaurants playing cello or piano, you can make a pretty decent living as a musician. But it takes a lot more work than learning to hook up a bunch of web forms to a database, and usually, it pays a lot less money. Then there's always teaching; and I believe if you have the ability to kindly teach music to children, you have attained enlightenment.

If you are striking out on your own, the grind is like founding a startup. If you build yet another photo-sharing app (or you're a guitar player who sings about love), you have to be uncommonly talented and lucky to break through. Similarly, startups come in many genres; maybe high tech startups are like jazz - often founded by PhDs, and very often failures because no one can wrap their head around it - even though it is brilliant.

If you can make it work - either startups or music, you get paid in dopamine and money. If you make it out the other side of that gauntlet, I believe you have also achieved enlightenment.

If you want to "make a living", it can be done in music. However, you will generally be more stable and comfortable in the world of tech.

Re: Spotify CEO: musicians can no longer release music only “once every 3-4 years”

#662
post #660

Sharing a concrete example: 4 friends of mine are in a moderately successful band in LA. They have 1M monthly listeners on Spotify, and their top track has 17M plays. Spotify sends them ~$2k/month, which isn’t enough for 4 to live on (they live together, and record with their own equipment in a rented house). To make ends meet, they play live shows and tour (which isn’t an option anymore). Support your favorite bands…

Assuming a 90% cut for record stores and labels, I imagine they’d have gotten about a million collectively back in the 90’s. 1M * $15 * 0.1 = $1.5M

Well, you would probably have a lot less monthly listeners.

Re: Spotify CEO: musicians can no longer release music only “once every 3-4 years”

#663

I wish more people, especially tech CEOs, could understand the incredible sacrifice of time, money, and energy it takes to make an album people actually enjoy. Everything you listen to, unless you are willing to listen to raw demos, is a miracle. I've worked both as a sound engineer and and a software developer. It's orders of magnitude easier to make working software than it is to make a hit record. The way tech com…

The Beatles at the height of their fame put out two albums a year, while making a bunch of movies on top of it. That pace is inconceivable in 2020, but I've never understood why.

It's inconceivable because the Beatles were hugely talented with two and a half very prolific song writers all playing off each other, they had enough money to stop touring and to live in the music studio, and they hired outside talent considered the "fifth Beatle". Not to mention that experiment along with the pace did not last.

Re: Spotify CEO: musicians can no longer release music only “once every 3-4 years”

#664

Earlier quoted context omitted.

Interesting. I feel the exact opposite. I think he is a great artist, but I think his persona outside of the actual songs is just noise.

I used to be on your side of the camp, but now I'm both sides. The guy just struggles with some mental health issues and isn't that great at talking to the public outside of his music. I disagree with him on some things, and he definitely has his issues, but I think he means well for the most part.

The problem is that if you're a nobody, you can say stupid things but mean well. If you're a global celebrity, when you say stupid things, there are consequences.

Re: Spotify CEO: musicians can no longer release music only “once every 3-4 years”

#665
post #44

Obviously the guy knows nothing about creativity and art. It takes time to grow as a person and cultivate new ideas. It may not be possible to do that if you don't get in and out of whatever it is you're doing. Imagine telling Hemingway he has to release a new blog post every week instead of a book every couple of years.

Obviously the guy knows nothing about creativity and art. He's not telling bands how to be successful artistically, he's telling them how to be successful financially in the modern music world. If the band is only interested in promoting their art, they can do anything they want. If they want to earn a living too, they need to provide the market what it wants.

No he is telling artists how to make his platform more profitable. He does not give a shoot about artists or their financial wellbeing.

Re: Spotify CEO: musicians can no longer release music only “once every 3-4 years”

#666

I used to work in the music industry professionally, on the ground level doing booking and management. This trend has been happening slowly for nearly a decade but it’s finally here. Rap and Hip Hop figured out a long time before most other genres that rapid small releases was a far better way to keep hype and sales up. Before Spotify was a thing, the shift was happening with YouTube but it wasn’t as predominant. Now…

Except this very model has prevented hip hop from evolving and instead we ended up with mumble rap which feels like a step backwards in multiple ways.

Music has become all gimmick, fueled by celebrity gossip and social media bullshit. It's samey as hell and stagnant and lacks innovation.

Re: Spotify CEO: musicians can no longer release music only “once every 3-4 years”

#667

Earlier quoted context omitted.

> Your friend was absolutely right. I never cared if people pirated my bands music (or later the bands that I was managing) because the real thing I wanted was them showing up at shows, buying merch, posting us on facebook, asking events to bring us on, etc... This model breaks down for people like me who are neither interested in merch nor in going to concerts. I just like the music.

You can always send money to your favorite musicians.

Can confirm! I've sent tips to musicians who put up music under free/Creative Commons music!

My theory is if you want to see something tomorrow, the best insurance you have it is to make it profitable for the people doing it today, so giving my money to musicians means a better chance there will be more music in the future <3

Re: Spotify CEO: musicians can no longer release music only “once every 3-4 years”

#669
post #205
post #82

Earlier quoted context omitted.

What do you think Bandcamp should be improving? What would a better alternative look like? Genuinely curious as an artist pretty satisfied with Bandcamp.

The UI design is just awful for this day and age. It looks like MySpace from 15 years ago. For example you get to an album page and there's just so much crap. The album and the player should be the main focus but the player is this tiny thing relegated into a corner.

Bandcamp's privacy settings are also pretty awful. There is no mechanism for making my library private; anyone can search my username and see what music I own. I suppose you can "hide" individual albums, but that's not great.

Re: Spotify CEO: musicians can no longer release music only “once every 3-4 years”

#670

Earlier quoted context omitted.

So why aren't all TV shows 2 episodes long now?

Because the amount of story that the creators want to tell requires more than 2 hours. Shows with 50 or more episodes in the entire series may take years for the whole series to come out. But they never really try to go more than a year without releasing a batch of ~10 episodes.

> Because the amount of story that the creators want to tell requires more

Yep, now just apply this to all creators and you get the gist.

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