This is a major challenge to Microsoft. A 13-inch Surface Laptop costs $899 [1], that's 50% more than an equivalent MacBook! And even at that higher price the Surface Laptop doesn't have a good screen: it uses 150% scaling (as opposed to the ideal 200%) which means you have subtle display artifacts. Other than Microsoft nobody even makes decent laptops in the Windows world. I am typing this on an Lenovo Yoga, it has…
I agree. I read this and immediately thought to myself: The gloves are off. The price point, the capability, the only thing stopping Apple at this point is the MDM stuff integrating it with other identity providers but its ahead of where it used to be.
The only time macs can be a bit of a headache is if you are still using all on-prem AD & group policy and trying to force them into that environment via joining the mac to AD.