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Apple picks Gemini to power Siri

cnbc.com

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Re: Apple picks Gemini to power Siri

#651

Post by Ntrails »

DroneBetter wrote: post #638
Ntrails wrote: post #594

Earlier quoted context omitted.

> prioritizing BT over wired earphones Bluetooth sucks, needing to charge headphones sucks. I'm still bitter :p > I am glad, though, that they were forced to stick with USB-C if I'm not mistaken. Now I have a boatload of apple chargers which will all be made into landfill for the good of the planet when i next upgrade my phone. Thank you so much.

other people have a load of USB-C charging cables and are frustrated with having to buy Lightning ones and clutter their bags with more wires than necessary. although Lightning was better-designed for being routinely used (pins on the outside of the wire end rather than inside the device, easy to clean and no protruding pieces in the device to damage/snap off), and the ideal scenario would have been making it an open…

It's short term annoyance for a long term greater good. I'm not oblivious - but of course the impact on me is simply negative (and I'm not going to leave the walled garden anyway so what were we ever achieving really)

Re: Apple picks Gemini to power Siri

#652

Post by al_borland »

bmitc wrote: post #647
al_borland wrote: post #572

Earlier quoted context omitted.

“Cool” is subjective, so you can use that to dismiss any example, but you know exactly what is being referenced.

> “Cool” is subjective, so you can use that to dismiss any example You can't use cool to argue against me. It was in the comment I replied to. > but you know exactly what is being referenced No, I don't, which is why I asked. Mind explaining instead of being coy?

Apple is rarely first to the party. They wait until the tech is ready for prime time and until they have an implementation that makes sense and feels inevitable. Then the rest of the industry tends to uses that as the model and shifts to copy them.

Apple didn’t make the first MP3 player, but once they made the iPod, everyone wanted an iPod. It was cool. Most other players pivoted to be more iPod-like.

Apple didn’t make the first smart phone. Smart phones were semi-niche devices for businessmen and nerds. Once the iPhone came out, everyone wanted it and the whole market changed.

Apple didn’t make the first smart watch, but once they did, their smart watch was more capable and integrated than the others and went on to outsell Rolex.

Apple didn’t make the first tablet. Microsoft tried to push the idea repeatedly 10 years earlier. Apple waited and came out with the iPad once multitouch was a thing and they could build an OS around touch. 15 years after its launch, it’s still the only tablet anyone actually talks about.

Steve Jobs talked about putting the customer experience first and selecting technologies that will be around for the next 10+ years, rather than chasing the latest bleeding edge tech, just to say you’re using it and trying to find a way to shoehorn it in.

To know what tech is going to stick around and to find how to best implement it takes time for things to mature a little bit. This means sacrificing the bleeding edge for a more thoughtful and stable approach.

Tim Cook doesn’t have the same kind of vision as Jobs, so I think some of this has been lost, but this has been their history for a long time, and one of the reasons why they’ve been so successful.

Re: Apple picks Gemini to power Siri

#653

Post by jonwinstanley »

niutech wrote: post #646
jonwinstanley wrote: post #598

Earlier quoted context omitted.

With Anthropic or OpenAI they would have had to pay for it, but Google already pay them $20bn+ per year to be the default search engine - so they just knock $1bn off Google's bill for Gemini

What's the difference if Apple gets $20B from Google and spends $1B to another company or just gets $19B from Google and doesn't spend nothing?

I suppose Apple is forcing Google to compete against itself. "Pay us less, or pay us more and we buy someone else’s model."

Also accounting optics means Apple can shows lower revenue but cleaner margins

Re: Apple picks Gemini to power Siri

#654

Post by alt227 »

thinkindie wrote: post #307
robertlagrant wrote: post #292

Earlier quoted context omitted.

That's the point of what the person you replied to is saying.

it's hard but not impossible. Unless Apple didn't learn the Google Maps/Maps lesson.

It is pretty much impossible. How are they going to build the data centers on the scale required when all the RAM and GPUs in the world are bought up for the foreseeable future?

Re: Apple picks Gemini to power Siri

#655

Post by alt227 »

aurareturn wrote: post #650
elzbardico wrote: post #615

Earlier quoted context omitted.

What matter are the results. I'd say that Chinese companies are probably getting a better ROI from their projects using models a few months behind western models, because any deficiency in the models is surpassed by better engineering and better market fit of what they are building over those agents.

Chinese companies like Alibaba just came out and said they're falling farther behind from American companies due to lack of compute. Compute is a moat.

Strange considering all the compute in the world is built over there in South East Asia.

Re: Apple picks Gemini to power Siri

#656

Post by alt227 »

jmacd wrote: post #89

This is one of those announcements that actually just excites me as a consumer. We give our children HomePods as their first device when they turn 8 years old (Apple Watch at 10 years, laptop at 12) and in the 6 years I have been buying them, they have not improved one ounce. My kids would like to listen to podcasts, get information, etc. All stuff that a voice conversation with Chatgpt or Gemini can do today, but Si…

Thats what you get for buying into one ecosystem and sticking with it. All that stuff has been available on Alexa for a decade.

Re: Apple picks Gemini to power Siri

#657

Post by alt227 »

ggm wrote: post #470
bigyabai wrote: post #410

Earlier quoted context omitted.

> they will ultimately take ownership. How? People have been saying this since CoreML dropped nine years ago. Apple is no closer to revamping Siri or rebuking CUDA than they were back then.

When the cost of deployment drops. And, when their own chip designs are profitable, they'll take the capital hit. Until then, as long as the income split for Gemini backed siri isn't terrible they'll stay an outsource. If they persuade Google to deploy Apple chips into the service I'd say an in-house is within sight. Apple private relay runs in cloudflare and fastly and I believe one other major. They certainly can a…

> They certainly can and do run services for a long time with partners.

They certainly can. iCloud has ran on Azure and AWS for decades.

Re: Apple picks Gemini to power Siri

#658

Post by sodafountan »

raw_anon_1111 wrote: post #640
sodafountan wrote: post #637

Earlier quoted context omitted.

yeah, there's just really nothing left to discuss. Apple could have been a real leader in the AI space had they hired the right researchers to implement LLMs and beaten OpenAI to the punch. I understand that AI assitants need access to tools in order to do anything on a computer, I've been working with AI augmented development for a few months now and everytime I need a prompt to run a tool it asks for permission fir…

And spend billions and billions of dollars to get - a better Siri?

That's my point, Apple has invested so much into Siri that there's no reason why it's not the most advanced LLM in the world. They missed the mark completely. Why? If Jobs were still in charge, the entire team would have been gone years ago.

Re: Apple picks Gemini to power Siri

#659

Post by cush »

al_borland wrote: post #652
bmitc wrote: post #647

Earlier quoted context omitted.

> “Cool” is subjective, so you can use that to dismiss any example You can't use cool to argue against me. It was in the comment I replied to. > but you know exactly what is being referenced No, I don't, which is why I asked. Mind explaining instead of being coy?

Apple is rarely first to the party. They wait until the tech is ready for prime time and until they have an implementation that makes sense and feels inevitable. Then the rest of the industry tends to uses that as the model and shifts to copy them. Apple didn’t make the first MP3 player, but once they made the iPod, everyone wanted an iPod. It was cool. Most other players pivoted to be more iPod-like. Apple didn’t ma…

Everything you said is so true, but it doesn't negate the fact that Apple has been all-in on LLMs since GPT-3, but they've been struggling to integrate LLMs into Siri while being fully aware of market demand... Going so far as to sell an entire line of new AI iPhones without ever actually shipping core features from the keynote.

In your examples market demand from existing customers of iMacs wasn't pointed at Apple to create the iPod. iPod customers weren't demanding that Apple create the iPhone. And iPhone customers weren't seething over the lack of a first-party watch option. Apple customers are looking across the landscape and can see every other phone manufacturer running circles around Siri, and this integration with Gemini really feels like they're throwing in the towel.

Re: Apple picks Gemini to power Siri

#660

Post by hollerith »

stickmunch wrote: post #566
bmitc wrote: post #507

Earlier quoted context omitted.

> but when they adopt them eventually, they become mainstream and cool When was this part last true?

Tablets; Soldering SSD's and ram to the motherboard. Microsoft had tablets for a decade before the iPad came out. You rarely ever saw them in the wild. In fact, you still rarely see a Surface tablet. At least, I don't.

>You rarely ever saw them in the wild.

Tablet were pretty commonly used by delivery drivers and other employees of national corporations who came to my apartment building, but I don't know for sure that they ran Windows.

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