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Twitter has officially changed its logo to ‘X’

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Re: Twitter has officially changed its logo to ‘X’

#651

Post by gjsman-1000 »

jmondi wrote: post #649
gjsman-1000 wrote: post #638

Earlier quoted context omitted.

[flagged]

Aah yes, everyone knows that google trends is the best way to judge the health of a business.

It's only one example. Look into it. Sure, Elon has no doubt pissed off some bubbles that you frequent or some advertisers, but any evidence that Twitter as a whole is dying is purely anecdotal, or so small that it's not worth registering. (For example, the Financial Times said Twitter is "dying"... by citing SimilarWeb showing a 5% decline since Elon's takeover.)

Re: Twitter has officially changed its logo to ‘X’

#652

Post by nologic01 »

The world of "tech" seems to be spiralling into a realm of absurd metaverses, the dark obsessions of a tiny gang of annointed leaders, a house of cards, lies built upon lies, increasingly desperate hypes.

The whole thing detached from the deteriorating human reality, a pervasive lack of empathy for our condition.

Not clear how we could / should respond to this grand fiasco. Somehow tech needs to be reinvented. Much more grassroots, more authentic, more focused on real problem solving.

Re: Twitter has officially changed its logo to ‘X’

#653

Post by praptak »

AirMax98 wrote: post #598
martin-adams wrote: post #493

For what I can tell, Elon bought Twitter to take it off the stock market, fix it as a private company, creating growth and profitability, and then list it later to make his money back. He sees the X vision to make Twitter become the Everything App, where people turn to it for more than just messaging, but video calls and commerce. Very much like WeChat where it serves as a platform for things like restaurant bookings…

> For what I can tell, Elon bought Twitter to take it off the stock market, fix it as a private company, creating growth and profitability, and then list it later to make his money back. A reminder that Elon had to be sued into buying this company.

So he wanted it to take it off the stock market, fix it, yada yada but then realized this is a bad idea?

Re: Twitter has officially changed its logo to ‘X’

#654

Post by finikytou »

Capricorn2481 wrote: post #590
martin-adams wrote: post #493

For what I can tell, Elon bought Twitter to take it off the stock market, fix it as a private company, creating growth and profitability, and then list it later to make his money back. He sees the X vision to make Twitter become the Everything App, where people turn to it for more than just messaging, but video calls and commerce. Very much like WeChat where it serves as a platform for things like restaurant bookings…

> He sees the X vision to make Twitter become the Everything App, where people turn to it for more than just messaging, but video calls and commerce This is the exact vacuous nonsense Sam Bankman-Fried was spouting while playing League of Legends in a VC meeting and it made Sequoia Capital wet their pants. It really puts the cart before the horse of "how or why" Twitter should position themselves this way. It is frus…

sam bankman-fried is closer to Musk opponents at every angle you look at. and btw those opponents crowned sam bankman fried while they hate musk in every newspaper you can buy in the US

Re: Twitter has officially changed its logo to ‘X’

#655

Post by bleepblop »

simplicio wrote: post #497
heyjamesknight wrote: post #441

I've been mostly ambivalent about the Musk-era at Twitter—mostly because I just don't care enough to have an opinion. This, though. This one makes me angry and disappointed. Twitter has had such a solid brand for so long. It's accomplished things most marketers only dream of: getting a verb like "Tweet" into the standard lexicon is like the pinnacle of branding. Even with all of the issues, "Twitter" and its "Tweets"…

Eh, I imagine people will just keep using the old nomenclature. Still, while the social network was presuambly the most valuable part of Twitter, gotta figure the brand was a non-trivial part of the 44 billion Musk paid to buy the company. Seems crazy to toss it after a few months. Also, the new brand is bad. if someone told me to check out "x.com", I would assume they were directing me to a porn site. And the logo l…

Reminds me of the OS X logo honestly. Maybe apple has a leg to stand on in terms of trademark? Though I find that highly doubtful due to it being a letter of the alphabet.

Re: Twitter has officially changed its logo to ‘X’

#656

Post by simbolit »

meepmorp wrote: post #553
mrkramer wrote: post #541

Earlier quoted context omitted.

>Throwing all of that away so Elon can use a domain he's sat on since '99 seems exceedingly foolish. Elon is driven by emotions not rationality but I wouldn't be surprised if he goes back to the Twitter logo and brand after he realizes that nobody cares about his new logo and brand. Like Gil Amelio said[0] about Apple, I would now say about Twitter: Twitter is like a ship with a hole in the bottom, leaking water and…

> Like Gil Amelio said[0] about Apple, I would now say about Twitter: Twitter is like a ship with a hole in the bottom, leaking water and Elon's job is to get the ship pointed in the right direction. The solution to getting Apple pointed in the right direction was (eventually) to buy NeXT and bring Jobs back. So, the solution here would seem to be - buy Bluesky and bring back Dorsey?

Over the last decade the best oracle has consistently been "what would happen in the stupidest of all possible worlds?" and this is most likely the answer in this case.

Re: Twitter has officially changed its logo to ‘X’

#657

Post by mjburgess »

gjsman-1000 wrote: post #638
musha68k wrote: post #602

I don’t remember who stated this but basically there is this thought that Musk was in fact mad about how on Twitter the “common man” could indeed vocally and effectively share their disagreement with his decisions. It also might have been an impulsive decision to become relevant in “new tech” at the same time (why would he care so much about this, boredom?). Ultimately he probably just wanted to get out of that impul…

[flagged]

Not shown: advertising revenue; debt load; rise of competing services; probability of bankrupsy over time; number of staff; market cap...

It might, perhaps, almost be that a google trends graph isn't a reliable measure of business sustainability.

Re: Twitter has officially changed its logo to ‘X’

#658

Post by kak3a »

dmix wrote: post #330
sdfzguf wrote: post #142

Earlier quoted context omitted.

Elob has a fixiation on the letter. As I understand it, he wants to create a 'meta' platform for everything. I think in China such platforms exist (?). It's not to far away to say, that you need a 'meta' name for a platform like that. Probably wants to leave the 'private company' image and try to create an 'institution'. I hope it fails.

WeChat is extremely popular in China and on the surface it's a messaging app but below that is a whole swath of stuff, the most interesting IMO is the decentralized marketplace. My GF's mom is Chinese and she buys tons of stuff like vegetables and housewares from random people through the app. People pay for rent and various bills, you can call their version of Uber, order food etc. If Twitter is going to pull this o…

WeChat's success lies in chinese culture that people value convenience over privacy bc the gov can already monitor everything its citizen do. It is a "Super App", a mini OS with conglomerate of apps that has everything users need. Without ever leaving the app, it drastically lowers learning curve for people. Instead of learning how to use multiple apps, they need to only learn just one.

Reference: https://en.wikipedia.org/wiki/Super-app

Re: Twitter has officially changed its logo to ‘X’

#659

Post by guax »

quickthrower2 wrote: post #89
dotcoma wrote: post #2

A case study in brandicide.

This is much worse that the blandification of the Slack logo. Actually the X logo itself is good on it's own terms. And would be great for a newcomer startup, but not for Twitter. Twitter is the household name. This looks like a midlife crisis.

wouldn't this logo be not trademarkable since its a mathematical symbol?

Re: Twitter has officially changed its logo to ‘X’

#660

Post by amitrip »

MPSimmons wrote: post #519
heyjamesknight wrote: post #441

I've been mostly ambivalent about the Musk-era at Twitter—mostly because I just don't care enough to have an opinion. This, though. This one makes me angry and disappointed. Twitter has had such a solid brand for so long. It's accomplished things most marketers only dream of: getting a verb like "Tweet" into the standard lexicon is like the pinnacle of branding. Even with all of the issues, "Twitter" and its "Tweets"…

Elon is really, really good at a couple of things: - Identifying inefficiencies in an existing technical solution - Making people do what he wants The things that Elon is really good at don't necessarily translate to great success in a long-term strategic vision. In a pure engineering discipline, like automotive production or aerospace engineering, they're very useful, but neither one of those things necessarily lend…

he's only good at bs'ing, and too much people keep falling for it
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