Earlier quoted context omitted.
This, 100%. Think about it another way: IBM et al. sales only lose by talking to lower-title folks. Best case, they lose control of the narrative as it's reported up internally, and someone higher up still has to approve it. Worst case, some engineer who actually knows their shit very quickly outlines why this can never work for the given problem. Once you're into the VP level, there's (usually) less technical knowle…
To add on, it's also a standard negotiation tactic for a negotiator to try and speak to the highest-ranking person possible. This tactic was specifically recommended by a guest speaker at a Stanford Business School seminar about how to negotiate uploaded to YouTube (timestamped to 31:59 for the relevant bit). [0] [0] (Seminar from 2007) https://youtu.be/rCmvMDrCWjs?t=1919
That didn't always work out. We sold a lot of stuff to Hewlett-Packard and they always forced most of the decisions down to the engineers. They would rarely let us talk to the people who could sign the purchase order. The sales people didn't like it much since they didn't have the control that they were used to. But it was kind of great for all of us technical people because we could sit around with the HP engineers and talk about technical stuff without a lot of sales-speak getting in the way.