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“Click to subscribe, call to cancel” is illegal, FTC says

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Re: “Click to subscribe, call to cancel” is illegal, FTC says

#651
post #520

Earlier quoted context omitted.

Email reception, yes. Email sending is different, you would need to check DKIM that the sender is really the one, and that has also some setup cost.

I'm sorry, I don't think your posts have anything to do with my message or with this thread.

[deleted]

Re: “Click to subscribe, call to cancel” is illegal, FTC says

#652
post #631

Earlier quoted context omitted.

> You are legally entitled to unsubscribe from any contract in > any way that is most comfortable to you. [0] > For example, you can: > * send them a letter > * send them an email > * call them and tell anyone who picks up the phone > * write it on a napkin and hand it to an employee This is bad, actually. Unnecessarily raises costs. The FTC's perspective is much improved over this.

Customer choice and experience should almost always trump “increased costs”. Plus, this ignores practically the entirety of the rest of their comment, where they explain that the extreme openness just means that companies make it absurdly easy to do so they explicitly don’t have to deal with all that.

> Customer choice and experience should almost always trump “increased costs”.

No it shouldn't and that should be obvious.

> Plus, this ignores practically the entirety of the rest of their comment, where they explain that the extreme openness just means that companies make it absurdly easy to do so they explicitly don’t have to deal with all that.

Yes, this is good, but the FTC's ruling does this as well so it's better. Only way a company could get around offering click to cancel would be to not offer online signup. Best of luck to those companies succeeding!

Re: “Click to subscribe, call to cancel” is illegal, FTC says

#654
post #642
post #631

Earlier quoted context omitted.

> You are legally entitled to unsubscribe from any contract in > any way that is most comfortable to you. [0] > For example, you can: > * send them a letter > * send them an email > * call them and tell anyone who picks up the phone > * write it on a napkin and hand it to an employee This is bad, actually. Unnecessarily raises costs. The FTC's perspective is much improved over this.

It provides regulatory pressure to make unsubscribing as easy as possible. Those costs are entirely absent if customers can click a button. Otherwise, if the regulation merely prescribes that there has to be a button, there is little consequence if the button doesn't work, or you have to jump through 50 hoops to find it like in cookie banners. The Swedish model ensures that if your button is unsatisfactory, you'll be…

> Otherwise, if the regulation merely prescribes that there has to be a button, there is little consequence if the button doesn't work,

This is a ridiculous strawman.

The Swedish model also makes it such that sufficiently motivated ass holes can make a company's life very difficult. Much better to have sensible legislation like the FTC's where your mode of unsubbing is equivalent to your mode of subbing. Really, shockingly good stuff from the FTC here. Unsurprisingly crappy stuff from Sweden.

Also, looks like the Swedish outcomes are pretty shit! https://news.ycombinator.com/item?id=29255702

Will be interesting to see how it goes in the US.

Re: “Click to subscribe, call to cancel” is illegal, FTC says

#655

Earlier quoted context omitted.

I tried to delete my Spotify account (in Sweden). Not just cancel, but delete because they inexplicably put my profile on the Internet in full display and I was not even a little bit okay with that. I think 7 different "yes I'm really sure, yes despite the sad violin music and yes despite the images of sad puppies", a support ticket, several emails going back and forth confirming I'm really sure, and then a few more…

Send an email mentioning you want to delete your accounts and all your personal information from their system, according to GDPR. They have 30 days to comply.

A non EU resident doing bussiness with a non EU company has no protections under GDPR. Even if you are an EU resident, the scope of GDPR's extra judicial reach is not entirely clear. Merely accessing a foreign site as an EU resident does not subject it to GDPR. The site needs be actively targeting the EU in some way.

Re: “Click to subscribe, call to cancel” is illegal, FTC says

#657

Earlier quoted context omitted.

Send an email mentioning you want to delete your accounts and all your personal information from their system, according to GDPR. They have 30 days to comply.

A non EU resident doing bussiness with a non EU company has no protections under GDPR. Even if you are an EU resident, the scope of GDPR's extra judicial reach is not entirely clear. Merely accessing a foreign site as an EU resident does not subject it to GDPR. The site needs be actively targeting the EU in some way.

Spotify is a Swedish company.

Re: “Click to subscribe, call to cancel” is illegal, FTC says

#658
post #601

If they do something like this, it shows such complete lack of confidence in their product. "The only reason why people would continue to use this product is... if we make it sufficiently difficult to cancel". When signing up for a product, if it uses tactics like this, I assume the product is no good, and even the producers of the product know it...

That's not really it. They want a chance to convince you to stay and/or get feedback on why you're leaving. They can also offer some kind of one-off promotion or something to retain people. Subscriber loyalty is the absolute lifeblood of these kinds of businesses. I work at a non-profit and we collect recurring payments from people who don't actually get anything tangible in return. The membership are rigidly ethical…

If you are concerned that the only way to keep people subscribed is to offer them a one-off promotion when they've decided to cancel -- isn't that kind of a tacit acknowledgement that your product doesn't contain the value that you are charging for? To me, it seems a bit like you've actually reinforced the GP's point...

On the non-profit point of view, that's hard for me to understand -- I run a small non-profit and I can't imagine having any other response to someone cancelling their recurring donation than sending them an e-mail thanking them for their support and offering a conversation for some feedback if they'd be willing to tell us how we could do better. I suppose it depends on the non-profit sector you are in, but often times people giving low dollar recurring donations aren't particularly well off and I can't imagine forcing them to call me and tell me that they love our organization but they're just too broke for a while to continue..

Re: “Click to subscribe, call to cancel” is illegal, FTC says

#660
post #623

Earlier quoted context omitted.

I think the general idea is that if they make it difficult enough, some people might just decide that it's not worth canceling. I'm sure there's some metric that says most people canceling a subscription are unlikely to resubscribe, so making it difficult to do so probably increases the likelihood of keeping you by some small percentage, offsetting your likelihood of coming back. The NY Times is a great and slimy exa…

I hate so many companies just because of these “make it difficult” policies… it’s just disgusting. NYT did it to me as well, they will never see a penny from me again. Economist? It was just clicking around in the site! I unsubscribed and resubed from them multiple times and am a happy subscriber right now as well!

I was fortunate enough to subscribe to the Times through the Apple Subscription platform. Only took me one click to unsubscribe.
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