641–650 of 1001 posts
Missing from this extremely short and underreported article is how badly this played out in Japanese market. The culture they have states that musical instruments, creative tools have some energy and imbued sense of spirit to them. So destroying these elements of culture is really really blunt and gauche to them. The majority of the push back came from Japanese people, and then artists empathizing with their sentimen…
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I'm trying to put a pin in exactly why this is offensive. Yes, you do lose fidelity in digitizing an analog signal, but I don't think that's exactly the problem. I think it's related to the fact that an ipad isn't just a tool. It's a branded consumer product that has a (relatively) short lifespan. When Apple Corp decides that the device will no longer be supported, it will crease it function. So buying a tablet isn't…
While the corporate read of this would be "look, we've crammed all this cool stuff into an impossibly thin device!", which was probably the marketing pitch... the subtext of an ad like to most regular people is "we are here to destroy and replace everything that you already love".
It's alright to consider implied meaning in media IMO. Just because it's misinterpreted by the standards of what the ad team wanted to accomplish, doesn't mean it WASN'T interpreted by people.
Maybe "outrage" is a bit useless if it's only there for screaming at people online, but talking about how crushing things that people love sends the wrong message, is a good thing for people to do. It's not exaggerating at all to me. A lot of people will see this ad spot, and each one is going to form some idea about what it means. That's a lot of power to give Apple.
Feels hard to imagine Steve Jobs tweeting this video... I guess the lesson is: it’s very hard to preserve mission and vision without the visionary.
I recently got a new iPhone. I'm picturing Steve Jobs yelling at this thing nearly every day. It's mind-blowing how poor the user experience has become compared to early versions of iOS! :\
I didn't like the ad. I think the people creating it wanted to imply that it's as if they took all these things and put it in an iPad, where you can still achieve all the creativity while carrying a thin device. I don't think it's impossible to convey that message without destroying instruments and creative tools that are precious to so many. Maybe if they had made the animation very fast it would've appeared as a jo…
I felt like I was watching the end of Terminator 1 when watching that iPad commercial.
I'm trying to put a pin in exactly why this is offensive. Yes, you do lose fidelity in digitizing an analog signal, but I don't think that's exactly the problem. I think it's related to the fact that an ipad isn't just a tool. It's a branded consumer product that has a (relatively) short lifespan. When Apple Corp decides that the device will no longer be supported, it will crease it function. So buying a tablet isn't…
With more and more things being mass produced, simulated, and faked, people increasingly value things that feel “real”. Apple with this add is explicitly claiming to destroy the real and trying to sell that.
Someone posted the ad in reverse, the implication that the new iPad could unleash creatively instead of crushing it. https://9to5mac.com/2024/05/09/ipad-pro-ad-backwards/
Earlier quoted context omitted.
I took the message that all that culture is now available in an even slimmer form factor. This is the problem with art. Unambiguous messaging is impossible as one casts a wider net of interpretation
That was obviously the point. It was about compression not destruction.