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What if we made advertising illegal?

simone.org

631–640 of 1001 posts

Re: What if we made advertising illegal?

#631
post #253

Earlier quoted context omitted.

It's deductible?

In the US advertising is considered a business expense. So we equate it with investing in infrastructure or research, both of which reasonably would be subtracted from your revenue to determine your tax burden. It's very dumb.

So businesses would pay taxes on money they have spent?

Re: What if we made advertising illegal?

#632
Rather than ban ads in an absolutist sense, why not think about ads as “bads” (rather than “goods” in economic terms) and then tax them?

Let’s define a “good” as something with positive utility and value, and define a “bad” as something that imposes harm or negative externalities. If we treat advertising as a “bad” — not uniformly, but in terms of impact (manipulation, misinformation, psychological harm) — then we can apply Pigovian logic: tax it to reflect its societal cost. This wouldn’t require a blanket ban, just a rebalancing of incentives. Less intrusive or more transparent ads might be taxed less, while high-volume, misleading, or attention-hijacking ones could face heavier levies.

This shares the spirit of the original argument but trades prohibition for systemic correction — more like how we treat pollution or cigarettes. The advantage is that it avoids the free speech trap, acknowledges that not all advertising is equally harmful, and allows markets to adjust.

You don’t need a moral consensus to act — just an agreement to price the harm.

I have thought a lot about this basic idea of “incentivise goods / tax bads” over the years, and even how to do it a way that is revenue neutral to the government (via “feebates”) and advertising is one of the first places I’d try this.

Likelihood of success in the current climate: zero.

Re: What if we made advertising illegal?

#633
Fantastic article, I particularly like the point about humanity being more or less ad-free for much of it existence. I was just thinking about absurdity of advertising yesterday. As a life-long football fan (not soccer ;)), I was always bothered by the slow creep-in of those silly, mindless pre- and post-game interviews they do with players and managers nowadays. In the two decades since this has been happening it never occurred to me why these were a thing, until yesterday. In a lead up to a minor game, of course there was an interview with one of the players. In front of one of those panels with repetitive ads for various businesses. As it happens to be the case every time for the last 20ish years. Of course! The interviewees are just providing the mindless content, while my mind absorbs the background ads! So obvious, but it never occurred to me even once. Ad industry is really a cancer on society.

Re: What if we made advertising illegal?

#634
post #6

This seems to focus on online advertising. The question is how would you pay for many things on the internet?

There must be a reason someone hasn't invented a browser plugin for microtransactions on the internet? I'll gladly pay 25 cents to read an article from a news website, but I won't subscribe for a whole year for $25+, especially when there's dozens/hundreds of sites. Obviously credit card transaction fees would be a problem, but that could be mitigated by depositing say $15 at a time and deducting from the balance eac…

> Obviously credit card transaction fees would be a problem,

Card transaction fees here in Norway can be extremely low if the merchant uses BankAxept, much lower than Visa, Mastercard, etc. And it even works if the network is down.

https://bankaxept.no/en/services/backup-solution

Re: What if we made advertising illegal?

#635
post #262

I can’t stop thinking about this article. I spent a long time in ad tech before switching to broader systems engineering. The author captures something I've struggled to articulate to friends and family about why I left the industry. The part that really struck me was framing advertising and propaganda as essentially the same mechanism - just with different masters. Having built targeting systems myself, this rings p…

[dead]

Re: What if we made advertising illegal?

#636
post #45

Earlier quoted context omitted.

> Advertising has consequences, and I’m not a big fan of it—but it’s also a necessary evil. At one time, definitely. Now though? We all carry around all of humanity's collective knowledge in our pockets. If you need a solution to a problem you have, if you need a plumber, if you need a new car... you an get unlimited information for the asking. I don't remember the last time I responded to an advertisement. If I need…

1. Discovery For known problems, sure! we probably don’t need ads anymore. But for unknown problems, we still do. When you're not even aware that a solution exists, or that your current approach could be improved, advertising can spark that initial awareness. At that stage, you don’t even know what to search for. 2. Competition If you know better alternatives might exist, yes, you can search for them. But how do you…

#1 was true, but I find that this is one area where LLMs shine: even when you can't trust the answers directly, they can give inspiration to find the right questions.

I'm not convinced #2 is true — all ads imply the thing advertised is the best deal (where "best" is somewhere on cheap-quality spectrum), and the same limits to cognitive bandwidth mean we can't easily guess whatever points were missing from, at best, a 30-second highlights reel.

Re: What if we made advertising illegal?

#637
post #262

I can’t stop thinking about this article. I spent a long time in ad tech before switching to broader systems engineering. The author captures something I've struggled to articulate to friends and family about why I left the industry. The part that really struck me was framing advertising and propaganda as essentially the same mechanism - just with different masters. Having built targeting systems myself, this rings p…

That parallel between propaganda and advertising is why I have a pathological hatred of advertising, I block it in all forms possible, to the extent that if I can’t block it I won’t use the product. I simply hate been manipulated. So much so that I forget what the modern tech landscape is like for the average user til I use one of their devices. We’ve (collectively we for techies) helped create a dystopia.

100% agree.

I am happy to pay for an ad-free version of a product I want but I will never use your product if I cannot block or remove the ads.

Re: What if we made advertising illegal?

#638
post #40

Earlier quoted context omitted.

I disagree. Advertising is a zero-sum game. If nobody advertised, every solution would be equally discoverable via search and word-of-mouth. It's only when some actors start advertising that the others must as well, so they don't fall behind. And so billions of dollars are spent that could have gone to making better products. It's basically the prisoner's dilemma at scale.

> every solution would be equally discoverable via search I hate ads but there would be no search engines without ads unless they were backed by governments

We don't know, we just can't imagine

Re: What if we made advertising illegal?

#640

People will hate me for saying this, but when people want to ban advertising they fail to realize how much utility they actually get from advertising when it is done in a straightforward, ethical way. At the core, advertising and advertisements are a way to inform potential customers of a product or service that they might like. A few points for consideration: 1. You probably only know about half the things you like,…

> You can say would prefer to just pay full price for it and avoid the ads, but most people clearly would not like to when given the option.

Truth is, you pay the full price anyways, because the money earned through ads is also paid by you.

Even worse: you additionally pay the advertising industry

> Businesses still need to get their message out, so what do they do? They hire YouTubers to play talk positively about their product, they wine and dine journalists and publications for favorable coverage, which becomes easy because without ads they are hurting for revenue. If ads were banned this would get worse.

No, we wouldn't see it at all, because that's advertising.

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