Earlier quoted context omitted.
Apple is addicted to growth. It is as big as it should be, but it acts like an early stage startup always trying to build some new flashy thing to attract the next customer.
It's not Apple, it's capitalism. "Unlimited growth is the ideology of the cancer cell", yet for Apple (or any corporation), it's not good enough to sell 100,000,000 phones. Next year you must sell 105,000,000. And the year after 112,000,000 (not even 110 or your growth is stagnating). So you get rid of removable batteries so customers have to toss their phones away more often, you gimp other feature, you spend more m…
There are also entire "industries" designed to shield people who want to find quality content from big 'A' advertising.
https://www.youtube.com/watch?v=tGKsbt5wii0 For context John Sculley said "Apple was the marketing company of the decade" in the 80s and Kicked Jobs out of Apple