Earlier quoted context omitted.
I think that forcing this dichotomy is part of the deliberate pro-Israel media strategy - if you despise Hamas inhumane acts, then of course you need to be pro-Israel. They want you to focus on Hamas to steer away your attention from what Israel has been doing. (this is also one of the reasons why Hamas has historically been an asset for the Israeli right)
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I suppose that these are people who do not understand Arab culture. Just recently (as in, I remember it was October 22 because I had an appointment in Beersheba that day) an Arab explained to me, more or less because the conversation was not in English, that "You Jews always argue and protest and fight with each other. We don't do that, we listen to our fathers. We have families". He was explaining to me how the different families fight between them, like they'll shoot at each others houses but the goal is to assert family honour, not to actually shoot somebody. But the point he was struggling to make, is that in Arab societies, everybody thinks the same. There is no room for division, no room for dissent, no room for contrary opinions. He specifically mentioned that he has family in Gaza (and yes, this was already two weeks into the current conflict) and everybody there is Hamas. He said "is Hamas", up to me (and you) to interpret that as being actual members of the organization or supporters.
I actually talk to Arabs often here, and I don't shy away from the hard questions. The Beduins specifically will happily tell you all you want to hear, with me (maybe naively) feeling that I'm in danger. Just yesterday I had a half hour conversation with a Beduin about such matters, in my house as my guest.