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Twitter has officially changed its logo to ‘X’

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Re: Twitter has officially changed its logo to ‘X’

#631

Post by halkony »

LapsangGuzzler wrote: post #149
LelouBil wrote: post #109

I hope that this will push government officials and structures to set up mastodon instances. Like one for the government where each agency has an account. Europe did this [0] and I find that it's a very good idea to have control over communication (plus since it's open anyone can do what they want with the data) [0] https://social.network.europa.eu/

I’m surprised that the pro sports leagues haven’t tried this given all of their complaining about abuse on Twitter and IG. NBA teams are about to start paying middle-of-the-road players $60M per year, hiring a full-time mod team to support an official mastodon instance should be a drop in the bucket for them.

Pragmatic, but a marketing move like that has far-reaching consequences -- both in their relationships with social media companies and the normies that look up mastodon and associate it with "hackers."

Re: Twitter has officially changed its logo to ‘X’

#632

Post by yreg »

joshstrange wrote: post #160
cbovis wrote: post #47

What a bizarre brand launch... * Primary logo in top left of web changed to X * Favicon still old Twitter logo * Search bar says "Search Twitter" * Meta title still says Twitter * Tweet terminology still in use * Footer updated to © 2023 X Corp. * Dialog for upgrading to Twitter Blue now has a blue X logo but copy refers to Twitter Blue * Communities still called Twitter Communities What's the plan here and why so in…

Bizarre yet totally on-brand for Musk. I’ll bet the people responsible for the rebranding work had next to no notice this was happening. It must be an absolutely miserable existence to need to follow your boss on Twitter to get a jump on his unhinged ideas.

If I worked there I can only imagine stopping caring and just enjoying the ride and having fun.

I can't imagine continuing to care about the designs, consistency, feature quality, etc. since it would be a futile and impossible fight.

Re: Twitter has officially changed its logo to ‘X’

#633

Post by mindslight »

nancyhn wrote: post #537
malcolmgreaves wrote: post #454

[flagged]

I realize I'm doing a quixotic thing by offering a different perspective to a hate mob, but he's clearly not motivated by appearing intelligent and is doing things with high risk to reward ratio on a long time horizon. He said repeatedly that SpaceX and Tesla had a low chance of success, but poured all his resources into them anyway. People thought he was crazy with examples of countless individual decisions over a 2…

"Past Performance Is Not Indicative Of Future Results"

I think the actual dynamic here is that a personality who is good at inspiring passionate following in a small group of people [0] is not really a good personality for endearing himself to most people. So driving startupesque innovative companies working on hard engineering was in his wheelhouse. Whereas being on the political stage, and running a company whose chief asset is its hundreds of millions of users, is not.

With his ability to create that type of following, Musk would have been much better starting his own social network. Having found himself owning Twitter, he should have put the company into stasis mode, viewed the debt interest payments as a sunk cost of a bad financial investment, and brought in professional management to run the company and slowly cut costs. Alas, he was overconfident based on his previous successes.

[0] including yourself, referring to reasoned criticism as "haters"

Re: Twitter has officially changed its logo to ‘X’

#634

Post by bamfly »

tootie wrote: post #591
martin-adams wrote: post #493

For what I can tell, Elon bought Twitter to take it off the stock market, fix it as a private company, creating growth and profitability, and then list it later to make his money back. He sees the X vision to make Twitter become the Everything App, where people turn to it for more than just messaging, but video calls and commerce. Very much like WeChat where it serves as a platform for things like restaurant bookings…

If you ever ask the question "Is this a dumb move or 4D chess?" the answer is literally always "dumb move".

I heard some pal of his (owner of the big MMA league or something? IDK, some other Saudi-loving guy I gather, I don't know much about combat sports) interviewed on NPR a couple weeks ago and he was still saying Musk is a business genius (but he also had some weird "once someone's in the circle, they're in the circle, and Musk's in the circle" thing going on, like from goddamn Meet the Parents—dude was a living caricature, the interview was fawning but the guy was just an absurd human being).

Look, everyone makes mistakes, but the whole Twitter thing, from the beginning, has been the equivalent of hiring a fry cook and then he sticks his fucking hand in the fryer, on purpose, on day 1. Then he sticks the other hand in.

You wouldn't say that dude's a genius chef—or, if he ever was, he's either gone nuts or is on way too many drugs to trust with anything. Or both.

Re: Twitter has officially changed its logo to ‘X’

#635

Post by thesimp »

HWR_14 wrote: post #621
catgary wrote: post #503

Earlier quoted context omitted.

At this point it seems like he’s dismantling Twitter on purpose. I can understand why the Saudis who lent him money would want it gone after the Arab spring.

The Arab Spring, you mean a decade ago? In any case, they would rather have a tool they can control (just get Twitter to shadowban tweets about democracy) that their population uses seems better than a void.

No the arab spring that is coming soon. Remember why it was there: because many countries could not pay for food anymore because of the high grain prices. And what is happening now in ukraine? Exactly: they cannot ship cheap grain anymore to the arab countries that need it the most.

Re: Twitter has officially changed its logo to ‘X’

#636

Post by simbolit »

upon_drumhead wrote: post #589
martin-adams wrote: post #493

For what I can tell, Elon bought Twitter to take it off the stock market, fix it as a private company, creating growth and profitability, and then list it later to make his money back. He sees the X vision to make Twitter become the Everything App, where people turn to it for more than just messaging, but video calls and commerce. Very much like WeChat where it serves as a platform for things like restaurant bookings…

I see zero indication he ever intends to sell X/Twitter. He wants to pivot it into the worlds most successful and useful app. He won’t sell that.

Right, what a genius move. Pivoting your 17-year old startup company from 'social messaging' into the 'most successful and useful' category.

Re: Twitter has officially changed its logo to ‘X’

#637

Post by wnc3141 »

throw-ru-938 wrote: post #617

Elon's acquisition of Twitter is a gift that just keeps on giving. At this point, considering the social polarization it brought, destroying Twitter for good would be an immense service to humanity, and Musk is doing exactly that, even if unwillingly.

Its interesting given that it would probably be easier to just hire a few competent managers to steer Twitter into profitability rather than Musk actively managing Twitter into the ground.

Re: Twitter has officially changed its logo to ‘X’

#638

Post by gjsman-1000 »

musha68k wrote: post #602

I don’t remember who stated this but basically there is this thought that Musk was in fact mad about how on Twitter the “common man” could indeed vocally and effectively share their disagreement with his decisions. It also might have been an impulsive decision to become relevant in “new tech” at the same time (why would he care so much about this, boredom?). Ultimately he probably just wanted to get out of that impul…

[flagged]

Re: Twitter has officially changed its logo to ‘X’

#639

Post by halkony »

grishka wrote: post #419
matsemann wrote: post #4

Twitter has managed to get so many words to be common. Like it's a "tweet", not "a post on facebook". It's a "retweet" or "quote tweet", not "something I shared on facebook". Why throw all this deep brand recognition away? It's like people say "google it", and google suddenly changing the name of their search.

I feel like "to google something" has by now become a generic term that means just to search on the web, not necessarily using Google. In particular, in Russian, I've heard people say "загуглить в яндексе", literally "to google in Yandex".

By the same token, the users of XXX dot com will probably still refer to their posts as tweets. Though as OP points out, "tweet" isn't genericized like kleenex or google, so it is less likely to survive the sudden brand shift.
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