Beyond has dropped “meat” from its name and expanded its high-protein drink line • Hacker News Board

Re: Beyond has dropped “meat” from its name and expanded its high-protein drink line

#621

Post by znpy » Fri, Mar 20, 2026, 7:58 PM UTC

flexagoon wrote: post #567

Jensson wrote: post #320

Earlier quoted context omitted.

Bread, cheese etc have names that says what it is that is unrelated to brand. That is the normal way for most products, a minority of products in the grocery stores I visit are brand only, most things you can get essentially the same from another brand. Exception would be sodas and candy and such, but that is a tiny fraction of what people buy. Its like when I go to a pizza place I can get the same pizzas regardless…

Regular burger saying "burger" on the package is not any different from Beyond Burger saying "plant-based burger" on the package. The exact recipe is a secret, but the general methodology is not. Just like with almost all processed foods.

> The exact recipe is a secret,

Again, only if you live in the US i guess. Here in europe each producer is legally required to disclose all the ingredients (along with their percentage) in the item description.

I usually pick packs of burgers and i can discard the ones with potato flakes in them. I can even go to a butcher and have meat ground before my eyes.

Can't do that with beyond burgers... Proprietary food.

Re: Beyond has dropped “meat” from its name and expanded its high-protein drink line

#622

Post by atombender » Sat, Mar 21, 2026, 1:08 AM UTC

Grimblewald wrote: post #11

I always wondered who their demographic was. The core early adopters, the ethical vegans, who actually like the taste of plants are never going to make a lab made ultra processed salt bomb their daily driver (never mind issues surrounding industrial agriculture). Health-conscious folks would take one look at the ingredient list and bail because of the heavy processing and industrial fillers. You've got bodybuilders a…

Just because someone is vegetarian or vegan doesn't mean they don't like the taste of meat.

I'm a strict vegetarian myself and have been for about ten years. But as much as I love plant foods, I absolutely miss meat — I was never a big meat eater, but I would enjoy burgers, salami, pepperoni, bacon, Italian meatballs, prosciutto, things like that.

I dislike Beyond products, which taste a bit weird and metallic to me. The only imitation meat product I've remotely enjoyed is Impossible Burger. Nobody has managed to make anything else — if someone would nail plant-based pepperoni or bacon I would be all over it.

Re: Beyond has dropped “meat” from its name and expanded its high-protein drink line

#623

Post by ElijahLynn » Sat, Mar 21, 2026, 4:04 PM UTC

cdcarter wrote: post #487

cogman10 wrote: post #64

Earlier quoted context omitted.

The issue I have is I can definitely taste ingredients and they don't really jive with me. Like, the pea and beat flavors come out pretty strongly to me and gives the patties a sort of funky smell. IMO, this is a much better tasting burger that doesn't try to fake beef flavor (Not vegan) [1] [1] https://www.seriouseats.com/the-best-black-bean-burger-recip...

I don't think beyond tastes that crazy, but I have to jump in to support this bean burger. These guys are the real deal.

I'm definitely looking forward to making this been burger, thanks to you both!