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Apple raises prices of MacBooks, iPads

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Re: Apple raises prices of MacBooks, iPads

#612
post #140

I suspect that these prices are going to seriously dent sales. RAM is getting crushed. I bet the next step is going to be dumb terminals and centralisation onto all the hardware that the cloud companies bought up for AI and found wasn't possible to get any ROI out. Bezos was all over that already. We are truly entering the dark ages of personal computing.

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Re: Apple raises prices of MacBooks, iPads

#613

This is just pure greed. There is a memory chips shortage and it’s partly due to high demand, but at the same time the manufacturers trying to squeeze as much profit they can while the demand last without investing on increasing the manufacturing capacity. Apple already have such high profit margins and I’m pretty sure the next iPhones would be priced 100-200$ extra

> This is just pure greed

Well, pure capitalism. I suppose the terms are synonymous, though.

Re: Apple raises prices of MacBooks, iPads

#615

This is just pure greed. There is a memory chips shortage and it’s partly due to high demand, but at the same time the manufacturers trying to squeeze as much profit they can while the demand last without investing on increasing the manufacturing capacity. Apple already have such high profit margins and I’m pretty sure the next iPhones would be priced 100-200$ extra

best way to handle this is to stop buying/upgrading

Agree, us consumers should respond with our pockets

Re: Apple raises prices of MacBooks, iPads

#616

This is just pure greed. There is a memory chips shortage and it’s partly due to high demand, but at the same time the manufacturers trying to squeeze as much profit they can while the demand last without investing on increasing the manufacturing capacity. Apple already have such high profit margins and I’m pretty sure the next iPhones would be priced 100-200$ extra

Prices are never going down, even if the shortage eases. The era of cheap high-end computing is likely over. And it'll be used to pressure people into switching to thin clients and ever-more subscriptions High-end desktops were already a niche market, with many home users just using phones+tablets as their main devices. The entire games industry is already in a big crash too, and with consoles approaching $1k for 6yr…

Or in a few years time memory chip production will meet demand, and prices will decrease.

Re: Apple raises prices of MacBooks, iPads

#617
post #413

Earlier quoted context omitted.

The computing power available today is such a double-edged sword. We can do so much more so much faster, but then we (including myself in this) waste so many cycles on abstractions and frameworks and layers of libraries to make our development jobs easier.

If the absurd memory prices might have some positive outcome, it will be consumers demanding that all their basic pack of apps are able to run on 16 and even 8 GB of RAM, by means of avoiding those that hog their machines. And consequently (hopefully), developers and their managers being incentivized by market forces to have a modicum of care for performance and not wasting bytes. Dreaming is free... All Electron dev…

This pressure works for pure software companies that don’t depend on hardware sales and that have competition. Unfortunately not all software vendors will respond to inflated RAM and SSD prices, since there are many important software vendors who have a vested interest in having users upgrade their hardware frequently. Microsoft still makes a good deal of money on OEM Windows licenses, Apple’s App Store and services revenue is built on regular sales of Apple hardware, and Google benefits from the sale of Android devices. The software needs to perform well enough on new hardware to not cause bad reviews, but sluggish enough (or with enough missing features) to motivate users to upgrade their hardware.

Additionally, software is often chosen based on market effects and not necessarily based on quality. If my colleagues use Zoom, then I need to use Zoom to avoid being difficult. If they use Microsoft Office and take advantage of features that LibreOffice and other competitors can’t support well, then I’m pressured to also use Microsoft Office for compatibility reasons.

The only silver lining I see is that these price hikes will effectively freeze current software requirements in the near future, since purchasing power has been diminished. The MacBook Neo has set 8GB of RAM as the standard for casual users. I’ve found that I don’t have a good time on Windows 11 with 8GB of RAM, but 16GB provides more breathing room and 32GB is great. I don’t expect software companies to revert to the days where they needed to squeeze every kilobyte of RAM like back in the 80s and 90s, but I do expect them to be more mindful of the fact that a lot of people will be using 8GB and 16GB configurations through at least the end of the decade.

Re: Apple raises prices of MacBooks, iPads

#618

Some unc perspective: I paid ~$6,000 in inflation-adjusted dollars for a computer in 1996. Today, I can get the same power in a $6 single board computer. A powerful modern mini PC starts at ~$600. However painful these price hikes are, and they are painful, it is worth remembering that computing has become incredibly ubiquitous and cheap.

The computing power available today is such a double-edged sword. We can do so much more so much faster, but then we (including myself in this) waste so many cycles on abstractions and frameworks and layers of libraries to make our development jobs easier.

Something I love about this AI era is how we are going to see companies actually focus on performance optimization again.

There’s a reason WWDC was all about apps launching faster on iOS. Apple doesn’t want to stuff more RAM in iPhones when it’s not even a spec sheet their users see or care about.

Re: Apple raises prices of MacBooks, iPads

#619
post #124

Earlier quoted context omitted.

They didn’t increase prices on iPhones, Apple Watch and Airpods

Those are next in line, it’s almost guaranteed.

I've heard that the iPhone price is going up, and they've already started paying you more to trade-in the last generation.
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