Earlier quoted context omitted.
I tried to delete my Spotify account (in Sweden). Not just cancel, but delete because they inexplicably put my profile on the Internet in full display and I was not even a little bit okay with that. I think 7 different "yes I'm really sure, yes despite the sad violin music and yes despite the images of sad puppies", a support ticket, several emails going back and forth confirming I'm really sure, and then a few more…
I think the general idea is that if they make it difficult enough, some people might just decide that it's not worth canceling. I'm sure there's some metric that says most people canceling a subscription are unlikely to resubscribe, so making it difficult to do so probably increases the likelihood of keeping you by some small percentage, offsetting your likelihood of coming back. The NY Times is a great and slimy exa…
And that doesn't even factor in disgruntled ex-customers going around telling everyone they meet about their experiences.