It's hard to reduce the US to a single culture. Alcohol consumption habits vary greatly from region to region, or even city to city depending on where you live. I've noticed that heavy drinkers tend to cluster with other heavy drinkers. The more you see your friends and coworkers binge drinking regularly, the more you feel it's an acceptable and even common behavior. Likewise, non-drinkers tend to cluster with each o…
Europe is exactly the same though. Majority of the countries/people don’t drink fancy wines for dinner but binge drink to party and forget about their troubles. Upper middle class in a few wine producing countries does not create a continental monoculture. Anyone from Northern/Eastern Europe or UK will be shocked by US drinking culture in the opposite direction. My experience of Germany was also certainly not “wine f…
Only Northern Europe with its dreary weather is the outlier, somewhat.
My point being that raw alcohol consumption is going down across Europe.