RIP. Like so many of Google’s high profile efforts (anyone remember Wave? Glass, etc), a bunch of good ideas and great tech brought down by an utter failure to understand the human element/social psychology angle. Google+ was dead in the water from day one. You don’t beat Facebook at social by building a slightly different product with some cool ideas like Circles. Going for feature parity was a mistake. Instead they…
> Instead they should have tried to identify a niche where Facebook was failing and build up a loyal core of rabidly passionate users As Google Reader history shows, Google does not care about the passionate users.
I basically stopped following most blogs when it shut down, and reverted to individual bookmarks.