Earlier quoted context omitted.
I think he's aimed in the right direction with the observation about short videos. I tried to load his website. It took a full minute to come up. Maybe that's the HN hug of death or something, but this is surely issue #1 to resolve. Beyond that I would ask whether targeting the "young'uns" directly is the correct strategy. His business is party entertainment, kids' birthday parties could be the biggest slice of that,…
It loaded in far less than a second for me, almost immediate.
Perhaps there was a CDN issue (I am in a country that is definitely not material to his business)