601–610 of 1001 posts
One of the reason this ad was so badly received is that Apple reputation has been degrading for a while now. And we're seeing the tipping point, they are in their villain arc, not sure if they can repair that. Reputation is built by the drop, and consumed by the bucket.
I think the part that was really upsetting is they crushed real good objects. After all of that talks about climate friendly. They could have crushed 3D renderings and up the clip with “rendered on iPad. No harm was done on real objects.” And that would have been a good ad.
Honest question: how do we know for sure it's not CG?
This feels like another example of people getting mad at a depiction of a thing rather than at the actual thing. Like getting mad at violence in movies, or at books with racism in them. Yeah, big tech is actively trying to take away your livelihoods, and you can interpret this commercial as accidentally symbolizing that. But the problem is that it's actually happening, not that they filmed a skit about it. The commer…
This ad said the quiet part out loud about what the average technologist thinks of the average liberal arts pursuit. It just had to manifest as an ad from an insulated marketing dept for it to finally happen “in the open.” No surprises, and it was nice to see it out stated clearly.
If there's a single product company that hires technologists who also love the arts, it's Apple -- this campaign was just mismanaged by someone who missed the point, and didn't understand Apple's history very well.
Also, apparently, the ipad is really thin, so maybe they got overexcited :)
They made a cheetah run along a Jeep. Who cares? This is only outrage because people want to be outraged at Apple. And I don't own a single Apple product telling you this.
I didn't like the ad. I think the people creating it wanted to imply that it's as if they took all these things and put it in an iPad, where you can still achieve all the creativity while carrying a thin device. I don't think it's impossible to convey that message without destroying instruments and creative tools that are precious to so many. Maybe if they had made the animation very fast it would've appeared as a jo…
The original idea is sound: "we are squeezing all tools into the iPad". The problem is that you can't squeeze an object without resorting to animation. So instead they went for crushing , which carries destructive undertones. A lot of people have strong emotional attachments to objects like pianos and vinyl players; destroying them is a powerful trigger. If this had been done with animation, with some djinn magically…
Furthermore I doubt that anyone on HN (except like 2 people who will definitely reply to this comment) who didn’t know about the new iPad Pro before this commericial learned about it from this post.
One of the reason this ad was so badly received is that Apple reputation has been degrading for a while now. And we're seeing the tipping point, they are in their villain arc, not sure if they can repair that. Reputation is built by the drop, and consumed by the bucket.
Their Apple vision ad was very dystopian feeling and to me looks like the same team did this one. They seem really out of touch. Very negative vibes in these recent ads.
I find Tim Cook presence extremely chilling, highly sociopathic vibes.