Earlier quoted context omitted.
Raising awareness won't stop any of this. It's inevitable. We have the technological capacity and institutional interest required to implement it, it will be done, and it will be endemic. Raising awareness is about letting people know so that they might take the necessary precautions if they consider themselves to be at risk of its abuse, and degrades their faith in the institutions that support it.
It doesn’t matter whether they are aware. They can’t take precautions. There are no technical solutions that people can use, and technologists seem to be uninterested in working on them. Apple’s solution is the best on offer. Raising awareness about Facebook’s problems hasn’t harmed Facebook.
That could mean anything from watching what they put on their iPhone, to putting them down the track of using degoogled android variants on select phones, to ditching cell phones all together depending on their needs.
Knowing that your phone is watching, reporting, and potentially moderating the content in it is information which is valuable in and of itself. Even if it only has utility to a fraction of the population.
We find ourselves in the tightening noose of a latent authoritarian technocratic surveillance society. Few people have anything to fear from it, or the resources to escape it. But some do, and should be given every piece of information that might help them moderate or escape it.