61–70 of 73 posts
How solid are those numbers? 25% sounds like a lot to me for your 'average user' kind of people, who make up the vast bulk of people on the internet. The curve also looks a bit optimistic.
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I'm interested to see how the web business model changes in the next decade. I think it's likely that web advertising is a dead end. There's been a number of articles about how Facebook advertising is a waste of money, ad impressions are down in general, and like this article describes, Adblock is really taking off. I think, and desperately hope, that we're going to see more voluntary subscription type services like…
I used to block ads before we noticed that 30% of our website revenue was lost to adblocking. We realised that people weren't intentionally blocking ads on our site, but probably due to some bad advertising that pushed them over the edge somewhere else on the internet. There was nothing we could do, so started a new business (PageFair). In your post, you are correctly angry at advertisers. But adblocking doesn't puni…
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Are your ads image-only, or can they be Flash, iframes, or include scripts?
Only text and/or static images with strict limited on how they are displayed so that they are not annoying or intrusive. No scripts, so no viruses, and no third party trackers or creepy stuff like that either.
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Yes-which is a shame. I think that Google has violated the acceptable ad policy and should be removed. Here's an article from when the change was made to Adblock Plus http://gizmodo.com/google-supposedly-paid-off-adblock-plus-t...
Sorry to be that guy, but your use of the hyphon ”-” makes it hard to read your post. A hyphon with no spaces around it joins the two or more words into a single concept. A man-child is a single entity. In your usage here and above, all you need is a space on either side. A "yes-which" first parsed as a typo of "yes-witch", which I supposed would be a witch who agrees a lot. On the other hand, "Yes - which..." Now it…
Where emdashes are non-operational, I prefer a pair of hyphens surrounded by spaces -- which at least looks more like an em dash.
Your comment is meta, but not inappropriate or abrasive. Civil commentary regarding common misusage has value, and I hope your comment will emerge from the grey.
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I'm interested to see how the web business model changes in the next decade. I think it's likely that web advertising is a dead end. There's been a number of articles about how Facebook advertising is a waste of money, ad impressions are down in general, and like this article describes, Adblock is really taking off. I think, and desperately hope, that we're going to see more voluntary subscription type services like…
I used to block ads before we noticed that 30% of our website revenue was lost to adblocking. We realised that people weren't intentionally blocking ads on our site, but probably due to some bad advertising that pushed them over the edge somewhere else on the internet. There was nothing we could do, so started a new business (PageFair). In your post, you are correctly angry at advertisers. But adblocking doesn't puni…
That's why I don't think advertising is a viable business model for web content in the long term. Spammers are going to spam, users are going to install adblocking software to get rid of the spam, and whatever's left will either get caught up in adblock or be too cost ineffective for businesses to bother with.
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This this this. There are some huge players in the online advertising world who are supposed pillars of innovation and sustainability, but they have really failed at keeping sketchy, scammy, or downright malicious advertisers away. Inaction here will kill their industry. Google ads look like results and link to sites with malicious software downloads. iOS apps are full of "you have one unread message!" misinformation…
> Inaction here will kill their industry. That's the part I'm less certain about. I would've expected it to happen already; they're hurting themselves, but so far not fatally.
Yes, it would collapse the current web business model. I fully support this.
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Are you including Adblock Edge? How is that doing?
Pagefair is basically "Clean ads as a service." If they detect your using Adblock plus, they'll server you an ad, adblock plus won't block, because they pay adblock plus. (And because they claim to follow adblock plus's policy of 'good ads'). Which is annoying, because if you aren't using adblock plus, you don't get decent ads (just the standard ads), so ultimately it defeats the goal of adblock which is to make all…
I was wondering if this is true. It is! Take a look:
Here's ABP's policy on "acceptable ads":
https://adblockplus.org/en/acceptable-ads
From there, you can find the "acceptable ads" whitelist:
https://easylist-downloads.adblockplus.org/exceptionrules.tx...
And indeed, PageFair has a few domains listed. Fascinatingly, there's also a link to a forum thread where the whitelist was requested:
https://adblockplus.org/forum/viewtopic.php?f=12&t=20718
That thread links to a page that uses PageFair. After enabling a bunch of JavaScript domains (what, you're still not running NoScript?), an ad does indeed show up:
http://forums.utopia-game.com/forumdisplay.php?1583-Suggesti...
Rather hilariously, the ad is for a "Free Mp4 Player" and links to Ask.com or something. If this is PageFair's idea of the future of quality advertising, I don't think their company is long for this world.
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I used to block ads before we noticed that 30% of our website revenue was lost to adblocking. We realised that people weren't intentionally blocking ads on our site, but probably due to some bad advertising that pushed them over the edge somewhere else on the internet. There was nothing we could do, so started a new business (PageFair). In your post, you are correctly angry at advertisers. But adblocking doesn't puni…
Good luck to you, but it never works. As you say, there's no way to discriminate between relevant & polite ads and spammy ads except for human intervention. I'm not involved in the business (clearly), but I think the overheads are sufficiently small in the advertising business that that's just not viable. That's why I don't think advertising is a viable business model for web content in the long term. Spammers are go…
How do I Adblock this pagefair thing?
It's easy. If you ever see one of our ads, you can permanently opt out using the close button. We're working hard not to show the kinds of ads that most adblock users would want to block. We currently have < 1% opt outs.
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> Inaction here will kill their industry. That's the part I'm less certain about. I would've expected it to happen already; they're hurting themselves, but so far not fatally.
We need to get web browsers to ship with Adblock from the start. You'd be insane to set up an email server without some form of spam filtering, why not do the same with browsers? Yes, it would collapse the current web business model. I fully support this.
Default to showing all the content, but let people make their own choice on what to filter out.