Earlier quoted context omitted.
But the article didn't support the title. The title supported by the article could be "How Google Map Hackers Can Contribute To The Demise Of The Restaurant On A Downhill Trajectory". This is just one sensationalist title.
Why so much hate on the headline? The article itself is perfectly reasonable, so just read and digest that. It sounds like you want to just read the title and understand everything.
I realize people choose page titles that are meant to grab your attention, and I don't have a problem with that in general. It just gets tiresome when the article does not discuss what you were led to believe it was going to discuss.