I notice there are no screenshots of these terrible UI's the author mentions. Probably because they are not terrible. They show a clock | team name | score | score | team name. It couldn't get much simpler to understand.
Here's the BBC one for instance: http://www.aotplaza.com/Files/Sport/Football/Euro%202012%20-... If there's one part of this you might want to "solve", it's the possible ambiguity with using three letter abbreviations for team names, which is the one thing the redesign doesn't attempt to change.
Writing the full team name all the time wastes some space and is sort of redundant. Not only are most people watching the game already aware of who the teams are (they wouldnt be watching otherwise) but the commentators are constantly saying the team names anyway.