Earlier quoted context omitted.
"People only back winners." If people think that there's no way they'll ever reach that ambitious goal, they won't contribute, so there will be no way they'll ever reach that ambitious goal.
The irony is that Kickstarter's design ensures you won't lose any money backing a loser. In theory, backing a loser should be a risk-free proposition, but folks clearly don't see it that way.
Launch a Water-Propelled Satellite into Deep Space
61–64 of 64 posts
Re: Launch a Water-Propelled Satellite into Deep Space
#62Earlier quoted context omitted.
So basically the water is reaction mass, and it's actually powered by solar cells? They should write that WAY more prominently on the kickstarter page, as is it feels like a scam.
In the second sentence of the kickstarter page it says "a new rocket propulsion system powered by the Sun and propelled by water". I think that is pretty clear.
Re: Launch a Water-Propelled Satellite into Deep Space
#63Earlier quoted context omitted.
I just attended a meet-up this evening with Slava Rubin, Indiegogo's CEO, and that was one of the topics he covered during his talk. The psychology of crowdsourced projects is fascinating. Basically the analogy is that if you want to raise 100, you set your goal to 50, and will probably end up with 120. Now if you set your goal to 100, you may end up with 20 and a failed campaign. Same project, same pitch, same perks…
Sounds like a really interesting talk -- do you know if it was recorded & posted anywhere?
Keep an eye on Hardwired NYC @ http://hardwirednyc.com/videos/
Re: Launch a Water-Propelled Satellite into Deep Space
#64Earlier quoted context omitted.
I just attended a meet-up this evening with Slava Rubin, Indiegogo's CEO, and that was one of the topics he covered during his talk. The psychology of crowdsourced projects is fascinating. Basically the analogy is that if you want to raise 100, you set your goal to 50, and will probably end up with 120. Now if you set your goal to 100, you may end up with 20 and a failed campaign. Same project, same pitch, same perks…
I'm trying to figure out how to hack this psychology. I'm starting at 1/10 what I NEED, and running it into a phase II. That way we can declare an initial victory to capture the 'people like to back a winner' and then leverage the donor network to go the whole way.
Using my initial analogy, if you need 100, setting your goal to 5 may not be the wisest move, as you may face resistance when you get to multiple times your goal. After you get to, say, 55, you'll be already 1000% over your target, but still largely behind your real need.
It's like the sharing psychology - what matters is if it will make you look good. You don't share with your friends on FB that YouTube video with 50 million views. You'll feel like the last person on earth to discover it.
I'd bet the same happens on crowdfunding projects.