That website has only 1 post. And the post is talking about "SEO" and the various search-engine names... In relation to a SEO business. I kind of see what he is really trying to do... Get Google to rank it from the start on long tails of "SEO + other-keyword(s)". (*I'm not complaining, it's pretty smart to start out like that, and make it on HN's front-page)
However, this site is just my personal blog. It has one post because I just started it today, which is why it is fairly sparse. I'm not going to put any ads on my personal blog, so even if it did attract some amount of search traffic it would be worth very little to me. I also highly doubt it will attract that much traffic, anything related to "SEO" has a significant amount of competition for obvious reasons. I prefer to compete in places with high upside and low competition.
Additionally, I don't place much value on transient links (in my personal SEO opinion). When Google crawls the homepage of HN today, there will be a link to my site. But tomorrow and forever on there wont be. If I'm going to work hard to get a link to my site, I sure as hell would want it to be permanent.