I "Google" less and less for search results, as they become increasingly crap. They are mostly best for "big name" items; also, the prominence of StackOverflow means that some computer technology queries still work pretty well. These days, I'm fortunate when I know specifically enough what I want that I can jump straight into Wikipedia and hopefully find an adequate page. Whatever you are and aren't doing about it, G…
Up to a few years ago, I would have never believed that Google crafted results to increase ad clicks but now I do. Looks like MBAs from fancy colleges have taken over everything. Their ad clicks are increasing by a suspiciously large percentage each quarter.
They are back at page one: "The goals of the advertising business model do not always correspond to providing quality search to users.
For example, a search engine could add a small factor to search results from "friendly" companies, and subtract a factor from results from competitors. This type of bias is very difficult to detect but could still have a significant effect on the market. Furthermore, advertising income often provides an incentive to provide poor quality search results." http://infolab.stanford.edu/~backrub/google.html
