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How Search Works

google.com

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Re: How Search Works

#61

Scrolling is really becoming the new thing in UX design. It's an interesting contrast to the 'movie-like' flash animations of a few years ago that required no interaction on behalf of the user.

[deleted]

Re: How Search Works

#62
I missed most of the content on this ... page ? Exhibit ? Installation ? whatever it's called, because it told me to scroll, I did, and I scrolled through a bunch of what looks like empty space and arrived at the end ("and that's how search works"). The user is apparently supposed to stop and watch some animation at certain places, but it's not clear where to stop scrolling.

Perfect example, near the top there's some text about "It's made up of over[........] 30 TRILLION[.........] INDIVIDUAL PAGES[........] and it's constantly growing." But there's nothing to indicate that I should stop somewhere and wait for some more text to show up.

Maybe they should limit how far down you can scroll by setting the height of some element, and only increase it when the animation is finished.

Edit: the key problem here isn't the "scrolling makes things happen" gimmick that's popular lately. the problem is that it starts certain animations or fade-ins some time after I've already skipped past an apparently blank space.

Re: How Search Works

#63

"We write programs & formulas to deliver the best results possible" There's a slight oversight, it should be: "We write programs & formulas to deliver the most profitable results possible for this quarter"

This is completely false. The effect on revenue is not used to make launch decisions for ranking changes.

So when Google's Panda update killed tons of user-generated-content sites like Mahalo, eHow, HubPages, etc., and greatly improved YouTube's (which is 99% garbage) rankings, that was pure co-incidence?

What about when Google rolled out universal search only after buying YouTube?

Re: How Search Works

#64
Their characterization of their spam procedures is grossly misleading. They do not send emails to most people that have been penalized, nor do they give clear instructions on how people can fix their sites.

Thousands of small sites were killed by Panda for no good reason, and have little hope of getting their traffic/incomes back. Google's spam policy is skewed heavily in favor of large sites and their own properties.

Re: How Search Works

#66
There are some good facts and numbers hidden in rather toy explanation:

1. Spam detection is automatic

2. There 6 types of spam

-Unnatural outbound links (link selling)

-Content copy/manufactering

-Keyword stuffing

-Forums/user generated spam

-Parked domains

-Sites hosted on spammy DNS

-Different content humans and bots

-Hacked sites

3. Google is removing as many as 50K spam sites per month, they get 8K reconsideration requests

4. Google's machine learned relevance model may be using about 200 features

Re: How Search Works

#67

Scrolling is really becoming the new thing in UX design. It's an interesting contrast to the 'movie-like' flash animations of a few years ago that required no interaction on behalf of the user.

Scrolling is really becoming the new thing in UX design. Am I the only one who finds it irritating as hell to scroll when it renders slow? I don't think this is the end game. There has to be something better.

I think this will improve over time.

Re: How Search Works

#68

I missed most of the content on this ... page ? Exhibit ? Installation ? whatever it's called, because it told me to scroll, I did, and I scrolled through a bunch of what looks like empty space and arrived at the end ("and that's how search works"). The user is apparently supposed to stop and watch some animation at certain places, but it's not clear where to stop scrolling. Perfect example, near the top there's some…

Yep, happened to me too. No indication of where to pause and watch, and had to keep back-scrolling as I noticed text appear just below the chrome. Bad implementation.

Re: How Search Works

#69

Has anyone deciphered the fat-mustache diagram in the "Query Understanding" circle? It's in the Algorithms section. At first I thought it was supposed to represent a Gaussian-like probability distribution. But when I clicked on it, the resulting animation showed a series of such distributions getting flattened by some kind of distribution-flattening hydraulic press. The accompanying caption: "Gets to the deeper meani…

That actually seems to be what Google does to your keyword searches: replace the specific with the general, turn proper names into redundant phrases ("schannel socket" -> "channel socket"), suggest dropping keywords, etc.

Re: How Search Works

#70
post #64

Their characterization of their spam procedures is grossly misleading. They do not send emails to most people that have been penalized, nor do they give clear instructions on how people can fix their sites. Thousands of small sites were killed by Panda for no good reason, and have little hope of getting their traffic/incomes back. Google's spam policy is skewed heavily in favor of large sites and their own properties…

Didn't read that way to me. Doesn't it say that the webmaster tools page is the primary way to get notifications?

Crap factor = %advertising on page.

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