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What really happened at LivingSocial?

finance.fortune.cnn.com

61–70 of 154 posts

Re: What really happened at LivingSocial?

#61
post #29

Earlier quoted context omitted.

It is difficult, at best, to know anyone's position in a private company without insider knowledge. While it might be theoretically possible to short something using a company like SecondMarket, the prevailing wisdom is that if it's not public it's probably not being shorted.

Ah, yes, as I just corrected, but how 'bout being short on GroupOn?

I think everyone is, or has been, short on GroupOn.

Re: What really happened at LivingSocial?

#62
post #12
post #9

What I don't get is this; how does Living Social do ~$500mm in revenue and still fail to be in the black? It's not like they have any physical merchandise. All their expenses should be personnel, servers and bandwidth right? How are they bleeding through over $500mm in a year then? All the employees are overpaid? Paying too much for servers?

They count it as revenue before paying the merchant. Their true revenue is probably much lower than $500mm.

It's amazing how many companies have tried to pull this little accounting trick, or variations of it. Most of them have failed or else fallen from glory.

Re: What really happened at LivingSocial?

#63
post #42

Earlier quoted context omitted.

This is exactly what I would do if I was an evil publication: make a prediction as to the trendlines of a business, write up a report full of false evidence, send a draft to the target and then declare it was the target's responsibility, not mine, to ensure that my report was correct. What's different after this followup is that now CNN/Fortune is suspect too, because repeating this verbatim is unethical.

I don't have a firm opinion on the matter yet. I was initially suspicious of the initial report as I had never heard of them (PrivCo). However, I do work in advertising/PR and if someone submitted a claim like this to a spokesperson within four hours, we would at least say there are considerable and factual errors with your report, etc. This of course may have happened. My interest in following this story is personal…

FOUR HOURS. That's how much time they claim to have given LivingSocial before running the report. Horsewhip these clowns off the stage now.

It's actually even worse if underlying trend they're "reporting" on is true, because they've poisoned the well.

Re: What really happened at LivingSocial?

#64
post #9

What I don't get is this; how does Living Social do ~$500mm in revenue and still fail to be in the black? It's not like they have any physical merchandise. All their expenses should be personnel, servers and bandwidth right? How are they bleeding through over $500mm in a year then? All the employees are overpaid? Paying too much for servers?

There are a couple disparate pieces to their earning puzzle that don't quite add up to me :

1. Many here seem to feel that taking 50% is unfair to their merchant partners. Yet, they are nonetheless struggling to turn a profit

2. Like any other coupon, LS deals run the risk of un-use. Speaking for myself, I have forgotten about at least 4 separate deals, and am not an active "daily deals" consumer.

How can LS ever be profitable? It feels like they are already absorbing as much net revenue as they can, and have the deck as reasonably stacked as possible. Is it a question of needing to run leaner (they do spend hand over fist, in my experience)?

Re: What really happened at LivingSocial?

#65
post #46

Earlier quoted context omitted.

Was the "UPDATE" to the article published when you left your comment? UPDATE: Just got off the phone with Hamadeh [PrivCo CEO], who is standing by his original report. He says O'Shaughnessy is misleading his own employees, and that classifying the round as "equity" is a technicality given all of the debt-like provisions PrivCo continues to believe were attached. He also says that PrivCo spoke with a LivingSocial spok…

The update makes PrivCo look even worse, by implying that it was LivingSocial's responsibility to ensure that their bogus report was accurate. Look, I can play that game right now: I'll write a 3 page report on Dropbox's impending bankruptcy, send it to them, and when they don't respond report it as fact.

[deleted]

Re: What really happened at LivingSocial?

#67
post #2

LivingSocial's response is extremely damning of "PrivCo".

What I do not understand is: what does an 'investor' expects 'injecting' 110 million dollars on a bankrupt business? There is nothing livingsocial can do to revert its current trajectory. It's not about the company, but the very core of its business model does not work, not one but dozen of similar companies failed early, are livingsocial and groupon trying to run some sort of ponzi scheme on desperate investors and…

It's an existing investor solidifying a deal. Kind of like if you bought a stock at $40, and now it's down to $20. You look at the company and think "OK, maybe our initial investment was at a high valuation, but I think think there is a good chance we can at least get our initial money back if we keep you afloat for a while", so you buy more stock at $20, making your overall cost basis lower. Without that investment you are guaranteed to lose your money, but this way you are doubling down on your original bet, and giving the company some more runway to potentially at least break even on the exit.

Re: What really happened at LivingSocial?

#68
privco's sales people e-mailed the address on my company's domain and offered research services. when we declined, four days later an article ran on privco (an 'exclusive') reporting that we refused comment on something we had never seen which was an article full of made-up dire horseshit. so I was left explaining to my employees why this company was out to get us and no, I wasn't misleading them about our finances.

we do not have the resources to sue. wish livingsocial and the other companies targeted by these pieces of shit would. it's all a giant scam.

what hurts the most is the pubs that parrot the 'research', like cnn did this time around, which gives it credibility.

edit: a16z and google pay them for their research. sad. http://www.privco.com/testimonials

Re: What really happened at LivingSocial?

#69
post #9

What I don't get is this; how does Living Social do ~$500mm in revenue and still fail to be in the black? It's not like they have any physical merchandise. All their expenses should be personnel, servers and bandwidth right? How are they bleeding through over $500mm in a year then? All the employees are overpaid? Paying too much for servers?

The ~$500M number doesn’t consider that 50% of that goes to the merchant leaving ~$250M.

After that they have a "team of more than 4,500 employees includes LivingSocial professionals in every city where we offer deals"[1], 19 offices[2] plus another office/shop thing called 918F Street[3] and they have a 5 month training program[4] which adds costs to their hosting, software design etc.

Once they've paid out for its 4,500 employees, offices, hosting, software design, training programme, legal costs etc they also have significant marketing costs as well. Although companies like Ampush have helped them to lower it recently[5]

[1] http://corporate.livingsocial.com/bythenumbers

[2] http://corporate.livingsocial.com/ourcompany

[3] http://www.918fstreet.com

[4] http://hungryacademy.com/

[5] http://ampush.com/ampush-lowers-livingsocials-cpa-costs-on-f...

Re: What really happened at LivingSocial?

#70
post #2

LivingSocial's response is extremely damning of "PrivCo".

Agreed. But LivingSocial's response is also very damming of LivingSocial. They're fooked, to use a technical term.

No it wasn't. They drily pointed out material falsehoods in a report. The onus is not on them to publish a counter-report that tells the opposite story. The PrivCo report is now a dead letter. It doesn't warrant a detailed response. If PrivCo is stopped-clock-twice-a-day right, well, they just fucked us all by poisoning the well.
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